You don't have a business if you don't have customers willing to pay for your product or service.In "How to Sell in ANY Economy," authors Lee Cassells, Catherine Brownlee, and Stan Peake teach employees, employers, business leaders and owners how to sell like never before.Thousands of hours of research into consumer behavior and motivation are combined with 70 years of business experience to bring a profound yet simple strategy to sales professionals everywhere.Learn how to sell without compromising your integrity, in a way that builds trust with your customers."How to Sell in Any Economy" will become your trusted playbook, your go-to resource, as you build a better business and a more rewarding career (in any industry)!This book will help you improve your strategy, habits, psychology, and how you go about every sales opportunity. You will be a more effective sales professional after reading this book, no matter how great or experienced you already are. You'll also love the process, which means you're going to keep getting better day after day because this book will enhance what you do and how you do it!

No Matter what your career you can improve your ability to get hired or stay employed if you understand the sales techniques in this book! Learn to SELL and Stay Employed takes you through real-life sales experiences and teaches you over 100 proven Sales Techniques. James is one of those unique people that you want to do business with because, in simplest terms: He knows so much. -Howard Bronson -Author Free Enterprise James Thompson is a proven leader in sales. -Adrian T. Dayton, Esq., Author The Year of 12 Virtues Mr. Thompson has significant sales experience in multiple vertical markets. His book reads like a novel and teaches like a mentor. - L.S. Teza, Author, Brown-Nosing 101: A career survival manual for the rest of us Graduate Business Policy, Planning and Development Area Chair, Fl. I have worked with Mr. Thompson and know first-hand that his techniques and experiences can work for anyone who wants to expand their client base. -Paul B. Mouritsen, LTC (Ret), US ARMY, International Hospital CEO

Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

The Market Economy: A Reader outlines the characteristics and philosophical underpinnings of the market economy and its usefulness in the allocation of resources. This anthology offers a comprehensive set of authentic, primary source selections that demonstrate how the tenets of classical economic liberalism provide the foundation for an efficient economic system—while also maximizing individual freedom. The readings also provide a structure for analyzing economic and philosophical issues. The book includes selections from several authors who are not economists but whose work is important in terms of their contribution to economic thought, such as Henry David Throeau and Ayn Rand. It also features classic readings such as Adam Smith's invisible hand from his Wealth of Nations, David Ricardo's original explanation of comparative advantage from Principles of Political Economy and Taxation, and John Stuart Mill's eloquent expression of the limits of government in On Liberty. Latter day proponents of private enterprise include Friedrich Hayek, Ludwig von Mises, and Milton Friedman. These authors and others address how the market economy responds to such topical issues as the environment, income distribution, and free trade.

We all sell something: A product, a service, an idea, or ourselves. And the products you sell bring good value to your clients. But, while you may know quite a lot about the technical side of the products you provide your clients - whether it's a laser-projected keyboard or an enhanced robotics dog - you can learn about a better way to sell your products more effectively than you already are, and in greater volume.Reading this book, and taking the actions it recommends, will help you build a strong and steady business, and excellent relationships. Whether you're building from scratch, or rebuilding it, or simply improving the sales - the easy-to-follow advice in these pages will generate fast results. It isn't necessary to let the economic devastation from the pandemic, or from any economic downturn, get you down. There is a way to get better results, and this book will show the way, while you remain the captain of your ship.This book will help you reach within yourself to make a plan - and take the action - to sell more of your products faster and better. It's not "hard work", as some would suggest. It's something you can easily do. But, what you do has to be smart, persistent, consistent, and always with an eye on the objective. We'll show you how, with a strategy and action plan you can implement virtually immediately.

The #1 Wall Street Journal Bestseller “Required reading. . . . Shows how our economic crisis was a failure, not of the free market, but of government.” —Charles Koch, Chairman and CEO, Koch Industries, Inc. Did Wall Street cause the mess we are in? Should Washington place stronger regulations on the entire financial industry? Can we lower unemployment rates by controlling the free market? The answer is NO. Not only is free market capitalism good for the economy, says industry expert John Allison, it is our only hope for recovery. As the nation’s longest-serving CEO of a top-25 financial institution, Allison has had a unique inside view of the events leading up to the financial crisis. He has seen the direct effect of government incentives on the real estate market. He has seen how government regulations only make matters worse. And now, in this controversial wake-up call of a book, he has given us a solution. The national bestselling The Financial Crisis and the Free Market Cure reveals: Why regulation is bad for the market—and for the world What we can do to promote a healthy free market How we can help end unemployment in America The truth about TARP and the bailouts How Washington can help Wall Street build a better future for everyone With shrewd insight, alarming insider details, and practical advice for today’s leaders, this electrifying analysis is nothing less than a call to arms for a nation on the brink. You’ll learn how government incentives helped blow up the real estate bubble to unsustainable proportions, how financial tools such as derivatives have been wrongly blamed for the crash, and how Congress fails to understand it should not try to control the market—and then completely mismanages it when it tries. In the end, you’ll understand why it’s so important to put “free” back in free market. It’s time for America to accept the truth: the government can’t fix the economy because the government wrecked the economy. This book gives us the tools, the inspiration—and the cure.

Are you worried about the economy? Is the thought of brining in new business in this environment keeping you up at night? Do you wish you knew how to survive and thrive in a recession? If so, this is the book for you. Selling in a Recession is the definitive guide for any salesperson, sales manager, business owner, or self-employed professional who needs an edge in this tough economy. Written in a brief, easy to understand format, its designed to fill you in on everything you need to know about finding business in a recession, including: What a recession really means Where to find new customers How to negotiate in a tough economy And ways to actually increase your income You wont find academic discussions or feel-good messages in these pages, but you will find real-world advice on how to tackle a recession head-on. Times might be tough, but with the right skills and mindset, you can not only survive, but come out the other side with more customers than ever! This book is a real life-saver for any salesperson working in this tough market. -Brian Tracy, author of The Psychology of Selling "Matthew has uncovered the secrets to selling in this tougher economy. If you haven't read Selling in a Recession, then you're probably losing business to someone who has. Matthew has uncovered the secrets to selling in this tougher economy." -Jim Pancero, author of You Can Always Sell More "If EVER there was a right message at the right time, surely it's Matthew Aaron's new book Selling In A Recession. Recessions are when great salespeople can actually prosper and create opportunity if they're willing to make some simple changes in thinking and strategy. This book can help you do it!" -Joe Calloway, author of Becoming A Category of One "Recessions always produce the sweet smell of success for salespeople who are paying attention. Read Matthew Aaron's book and learn how to be one of the survivors!" -Ed Brodow, author of Negotiation Boot Camp "The single best resource available for any salesperson facing a stiff economy." -Carl Henry, sales coach and author of The MODERN Sales System "If you're in sales, then stop worrying about the economy and pick up a copy of this book now! -Debbie Allen, author of Confessions of Shameless Self Promoters If you're in sales you need to read: Selling in a Recession: 21 Tips and Strategies to Grow Your Business in a Tough Economy by Matthew Aaron. This insightful and easy to read book will not only help you to think about the current economy with new eyes, it will also help your sales. -Shawna Schuh, Certified Speaking Professional and Profitable People Skills expert "This book is a must read immediately. Things are a challenge in this economy all of us with the responsibility to sell. Matt helps us not only understand the situation but tell us what to do specifically, now." -Thomas J. Winninger, best-selling author of Price Wars "The way to identify a 'recession' is to look for a lack of sales. Matthew Aaron shows you how to do exactly the opposite. He shows you how to find the opportunities and make the sales despite the economy. This thoughtfully written book is spot-on with its recommendations and tips. I suggest that you make it your constant companion while growing your sales as others are cowering in fear." -Jim Cathcart, Motivational speaker and Author of Relationship Selling