This book will lead you through the entire process and help you with all the decisions you'll need to make along the way, such as researching your market; setting your objectives and making a plan; finding the right property; cooking and menu planning; dealing with reservations, reception and billing; purchasing and serving delicious food and wine; managing your cash flow and accounts; and creating the WOW factor. Contents: 1. Substantiating the Dream; 2. Which Property and Which Business Format?; 3. Getting Started; 4. Setting Your Standard;5. Reservations and Reception; 6. Food and Beverage; 7. Housekeeping Issues; 8. Marketing and Advertising; 9. Bookkeeping and Financial Aspects; 10. Ancillary Departments; 11.Staffing; Appendix; Index

In-room fireplaces, classic charm, four-poster beds and low rates.

Topics covered include travel, tourism, ticketing, hotels and staff, restaurants, kitchens, table settings, service and cooking, along with general business, accounting and personnel terms. Handy supplements include quick-reference lists of airline and airport codes, currencies, international dialling codes, time zones, balance sheets and international public holidays. Ideal for students, employers, or employees who work in any part of the hotel or tourism industry or who need to use specialist English vocabulary for their work or studies.