Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyse trend spots, and apply insights to kickstart innovation. This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings. - Interviews with professionals that provide insights on how to implement trends. - Various activities and tools to be used individually or in a team. - A dedicated chapter on how to set up your own trend practice within your organization.

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic. This guide is linked to be used in combination with the bookHow to Research Trends by the same author. You can use it to challenge yourself or your team to 'learn-by-doing'. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don't just readHow to Research Trends, get yourself into the action mode! The guide is not linear, it does not have to be followed step-by-step in a rigid manner. You can create your own itinerary. Use it whenever you feel you the need for guidance or inspiration.

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Readers will learn how to anticipate and profit from future trends in business, economics, finance, politics, and a number of other crucial social and economic currents.

This new book presents important research in the field of ecological economics which is a trans-disciplinary field of academic research that addresses the dynamic and spatial interdependence between human economies and natural ecosystems. Ecological economics brings together and connects different disciplines, within the natural and social sciences but especially between these broad areas. Ecological economics presents a more pluralistic approach to the study of environmental problems and policy solutions, characterised by systems perspectives, adequate physical and biological contexts, and a focus on long-term environmental sustainability.

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.

With contributions from leading international experts from within both the communications industry and academia, "Trends in Communication Policy Research" comprises the very latest developments in the theories, methods, and practical applications of this dynamic field. Topical and politically relevant, this authoritative and up-to-date volume will prove an invaluable reference for students and scholars seeking to understand communication policy issues.