How you been told you can't sew jeans on a domestic sewing machine? It's not true you know. I have been sewing jeans for 20 years on my trusty domestic sewing machine. Creating professional jeans hems and replacing jeans and no one can tell that I did not use an industrial machine or the thick denim thread that domestic machines don't like. Want to know how? This eBook gives all my tips and tricks for sewing denim.

Why throw the jeans out just because the zip is broken. This eBook explains how to replace a zip with step by step written instructions, illustrations and videos of each step. Learn how to create the same thread color as the jeans creating a professional finish.

A practical guide to clothing alterations. Physical book also includes Jean Genie on the inside cover which ensures the right hem allowance is created and allows to sew professional jean hem with domestic sewing machine. Covers most common clothes alteration needs like how to take in, let out, take up and let down. Trousers, jeans, dresses, gowns. skirts, shirts, jackets and tee shirts and tops. Learn how to sew tee shirt fabric with Judith's easy technique.

Replacing an invisible zip is easy, and you can use your normal zipper foot. This ebook has step by step instructions, illustrations and videos of each step. Plus there is a bonus video on how to replace a zip in a lined skirt.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

'The tips and tricks are just brilliant.' – Jane Dunn, author of Jane's Patisserie 101 eco-friendly home-hacks, tips and recipes from Sunday Times bestselling author and Great British Bake Off winner Nancy Birtwhistle. One change, any change, will make a difference to our precious planet. We all want to do our best for our homes and the planet, but it’s often hard to find the time and energy to think of alternatives. Nancy Birtwhistle makes it easy with 101 indispensable tips, ideas and recipes that will help you to live a more eco-friendly life without giving up on any home comforts. This practical book is the ultimate guide to reducing your environmental impact while saving you time and money. Inside are tips and home hacks on everything from eco cleaning, upcycling and making the most out of your weekly shop to small-space gardening and creative crafts, plus a selection of Nancy's delicious recipes. Clearly explained, accessible and beautifully illustrated with black and white line-drawings, Green Living Made Easy is the perfect guide for anyone looking to pursue a more sustainable lifestyle but unsure where to start. 'Finally, an eco-friendly home guide that's relatable and we can all follow.' – Sophie Liard, author of The Folding Lady