Maybe you love exotic and unusual flavors as well as high quality products, and you wish that there was a way for you to make a living selling not just food, but food that you love talking about, tasting, and sharing with others. You have the passion, but you need information to figure out the nitty-gritty details like regulations and financing. This book will give you industry-specific advice by discussing how to refine your vision, how to market your product as a specialty food, and more. This book will also cover the basics that any retail store owner needs to know. You want to make sure that you’re not missing anything as you carefully decide if owning a gourmet retail store is right for you — and this book will guarantee that you don’t. Gourmet food products (and corresponding gourmet retail stores) are here to stay as a part of the U.S. economy, despite economic uncertainty, since they are far more affordable luxuries than many other specialty items. They have also weathered the change to a more e-commerce–filled world, even though a big part of the appeal of specialty stores is the in-person experience. Websites can be thoughtfully designed to supplement a brick-and-mortar store, or a completely online enterprise can provide specialty goods to consumers via shipping. This new A-to-Z guide is updated and completely revised to reflect changes in the specialty food industry and the technology that governs retail stores. Enjoy stories from real-life entrepreneurs and practical insights needed to start, operate, and manage a highly profitable specialty store. It is the perfect book for entrepreneurs, schools, and technical training centers.

Book & CD-ROM. This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centres. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable speciality store. This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices the book will demonstrate how to: increase impulse sales and improve presentation, utilise merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.

Experts indicate that gourmet products do better in uncertain economic times as consumers seek out affordable luxuries. Updated and completely revised in 2105, this is the new A-to-Z guide to making it in your own gourmet store. This detailed text contains all the information needed to start, operate, and manage a highly profitable specialty store. It is perfect book for entrepreneurs, schools, and technical training centers.