This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

In Incredible Plant-Based Desserts, Instagram star Anthea Cheng (@rainbownourishments) shares her trade-secret recipes for seriously luscious, showstopping vegan sweet treats that will delight everyone, from healthy eaters pursuing a plant-based diet to those who simply appreciate a beautifully crafted dessert. Whether you are an eager home cook or a more experienced chef, Anthea shows you that sponge cakes can still be fluffy and moist and pastry can still melt in your mouth without animal-derived ingredients. Find playful, modern spins on classic desserts, such as fail-safe tiramisu trifles topped with caramelized popcorn or Snickers transformed into a multi-layered cake with peanut brittle. For when life gets busy, simplify with recipes like three-ingredient pancakes and fruit-filled muffins. If you want something indulgent, the Homer Simpson pink donuts, baklava custard tart, and chocolate brownie peanut butter sandwich cookies are for you. You'll also find wholesome choices like a berry chocolate mousse tart and cupcakes with rainbow cashew buttercream. Anthea has carefully selected ingredients to ensure you won't accumulate odd, once-used stuff in your pantry. And with plenty of options for people avoiding gluten, refined sugar, nuts, and other common allergens, no one misses out on the deliciousness. All of the recipes have been tested and approved by vegans and non-vegans alike. Accompanied by stunning photography, these recipes will bring some magic to your every day, dinner table, or special occasion.

A new vision of money as a communication technology that creates and sustains invisible--often exclusive--communities "In an engaging and timely work, brimming with fascinating anecdotes and historical and literary references, Lana Swartz brilliantly illustrates how financial technologies are quietly transforming how we socialize and what it means to belong."--Jonathan Zittrain, author of The Future of the Internet: And How to Stop It One of the basic structures of everyday life, money is at its core a communication media. Payment systems--cash, card, app, or Bitcoin--are informational and symbolic tools that integrate us into, or exclude us from, the society that surrounds us. Examining the social politics of financial technologies, Lana Swartz reveals what's at stake when we pay. This accessible and insightful analysis comes at a moment of disruption: from "fin-tech" startups to cryptocurrencies, a variety of technologies are poised to unseat traditional financial infrastructures. Swartz explains these changes, traces their longer histories, and demonstrates their consequences. She shows just how important these invisible systems are. Getting paid and paying determines whether or not you can put food on the table. The data that payment produces is uniquely revelatory--and newly valuable. New forms of money create new forms of identity, new forms of community, and new forms of power.

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

The #1 New York Times bestseller from world-renowned advice expert teaches everyday people how to share their story and wisdom with the world and build a lucrative business doing so. In this game-changing book by Brendon Burchard, founder of Experts Academy, you’ll discover: Your life story and experience have greater importance and market value than you probably ever dreamed. You are here to make a difference in this world. The best way to do that is to package your knowledge and advice (on any topic, in any industry) to help others succeed. You can get paid for sharing your advice and how-to information, and in the process you can build a lucrative business and a profoundly meaningful life. In The Millionaire Messenger, legendary expert trainer Brendon Burchard pulls back the curtains on the advice industry and shows you a simple ten-step plan for making an impact and an income with what you know. The lessons you’ve learned in life and business are about to become your greatest asset—and your greatest legacy.

A quick, practical, easy-to-understand, comprehensive reference guide that shows you how to generate life-changing, recurring income from the Internet. Matthew Loop has coached and trained thousands of entrepreneurs in more than twenty-five countries. Millions of people have viewed his free social media business-growth tutorials online. Now for the first time, he’s packaged ten years of experience into a tactical blueprint that reveals the common denominators of the Internet’s highest-paid movers and shakers. In Social Media Made Me Rich, he shows you how to harness these same strategies so you can profit big from networks like Facebook, Instagram, YouTube, Twitter, Pinterest, Amazon, and Google.

Ryan Stewman is a world famous author, speaker and social media genius. He has clients on every continent but Antartica and has helped dozens of people become millionaires and thousands of people double their annual income. In 2008, Ryan had $25 to his name and from there, over the course of a decade he has amassed an eight figure net worth and empire that includes stocks, real estate, digital assets and more. He built this entire empire from his social media marketing savvy. In this book, Ryan goes over his play by play actionable steps on how he did it and how easy it is for you to duplicate his timeless strategies. This isn't a book on the latest social media hacks or the latest tricks to gain short term attention. This book is based on quality content and a lasting strategy that will help you close sales from social media whether you are a brand new start up or a billion dollar company.