Written in 1910, this book offers practical advice on how to succeed in business by understanding the quirks and foibles of human nature. The author draws on his own experience in advertising and salesmanship to provide valuable insights into the art of persuasion, whether in face-to-face interactions or through written correspondence. This is a must-read for anyone looking to improve their business skills. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Excerpt from How to Deal With Human Nature in Business: A Practical Book on Doing Business by Correspondence, Advertising, and Salesmanship The words science and scientific have been used so much as advertising catchwords, in loose and illegitimate senses, that it is well for us to begin by considering just what is the true scientific method, and how far the knowledge of any subject is or may become a science. The scientific method follows these well-defined steps: 1. Hypothesis. The scientist makes the best guess that he can. He is a real student, an artist in study, a professional studier, and he sees something that looks like a great discovery. An hypothesis is the name for a serious guess by a brilliant mind. 2. Experiment and test. The very essence of modem science is trying out that which seems like a great discovery. What seems is often false. We are deceived in our very best impressions. We have not looked at the thing closely enough, we are deceived as to its relative importance, its proportions, because we are too near to it or too far from it, or there is some practical defect in its working which we overlooked at first. The wiser a man is, the more likely he is to know that there are many times when he can not avoid error. Science is what we know, and the only way to know anything is to test it, to try it here and try it there. When its appearance remains the same after we have looked at it from many different sides, only then do we begin to know that it is as it looks. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.