You need to create great sites that are clean and simple, load quickly, and are optimized to serve the needs of mobile users; and understand how customers want to engage with your brand via mobile. By 2013, the #1 way people will access the Internet will be via mobile device. Currently, mobile coupons are redeemed 10x more frequently than traditional coupons. Your company needs a website that delivers an outstanding mobile experience. If you build websites for a living, you need to know how to create great mobile sites. Jamie Turner's How to Build a Mobile Website is the place to start. Turner begins by reviewing the current mobile landscape and helping you get into your customers' minds to understand how they want to interact with your brand online. You'll compare three leading approaches to "mobilizing" websites and discover how to avoid pitfalls that lead directly to a poor experience and lost customers. Next, Turner offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from consistent branding to performance and usability. He also shares tips ranging from linking back to your main site to building "thumb-friendly" pages. Throughout, the focus is on building sites that are clean and simple, load quickly, and are fully optimized to serve the needs of mobile users: today's best customers.

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you: Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps Work with flows, prototypes, usability practices, and screen-size-independent visual designs Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future Learn how to justify a mobile product by building it on a budget

Provides a practical modern guide to delivering high-quality images on the web -- from formats and compression to delivery and maintenance. The book focuses on what matters: modern approaches to image compression and image delivery, practical tools and techniques to automate optimization, responsive images, current and emerging image formats, how browsers load, decode and render images, CDNs, lazy-loading, adaptive media loading and how to optimize for Core Web Vitals.

You need to create great sites that are clean and simple, load quickly, and are optimized to serve the needs of mobile users; and understand how customers want to engage with your brand via mobile. By 2013, the #1 way people will access the Internet will be via mobile device. Currently, mobile coupons are redeemed 10x more frequently than traditional coupons. Your company needs a website that delivers an outstanding mobile experience. If you build websites for a living, you need to know how to create great mobile sites. Jamie Turner's How to Build a Mobile Website is the place to start. Turner begins by reviewing the current mobile landscape and helping you get into your customers' minds to understand how they want to interact with your brand online. You'll compare three leading approaches to "mobilizing" websites and discover how to avoid pitfalls that lead directly to a poor experience and lost customers. Next, Turner offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from consistent branding to performance and usability. He also shares tips ranging from linking back to your main site to building "thumb-friendly" pages. Throughout, the focus is on building sites that are clean and simple, load quickly, and are fully optimized to serve the needs of mobile users: today's best customers .

Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!