Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the 'engine, wheels, brakes, seats' being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity. How to Attract Investors takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn't be complete without the knowledge of the investor's mind. This is the book that unravels it, layer by layer.

WHAT IF YOU HAD AN ANGEL ON YOUR SIDE? "Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round Capital When you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes him or her happy. Smart funding is waiting for smart founders. Raising funds is all about connecting with the investor who's right for you--and What Every Angel Investor Wants You to Know shows you exactly how to succeed. Veteran early-stage investor Brian Cohen knows how to spot a great company destined for success, and in this groundbreaking book he offers soup-to-nuts guidance for any entrepreneur seeking to launch an invention, a product, or a great new idea into a receptive marketplace. As chairman of the board of directors of the New York Angels, Cohen is one of the most engaged angel investors out there today. The first investor in Pinterest, he describes exactly what angels want to see, hear, and feel before they take out their checkbooks: A clear exit strategy before the startup even launches Facts that turn "due" diligence into "do" diligence Authenticity--"save your spinning for the fitness center" Proof that you "live inside the customer's head" Cohen gives invaluable insight into how the most successful angels view due diligence, friends and family money, crowdfunding, team building, scalability, iteration, exit strategies--and much more. This one-of-a-kind book provides a rare look inside the minds of people who are in the business of funding businesses just like yours. Read What Every Angel Investor Wants You to Know to get your best shot at funding for your product after your very first pitch. PRAISE FOR WHAT EVERY ANGEL INVESTOR WANTS YOU TO KNOW: "Brian Cohen is truly the entrepreneur's best friend. Cohen and Kador haven distilled their first-hand experiences into an intensely personal, highly readable journey into the mind of angels that should be kept at the bedside of every startup CEO." -- DAVID S. ROSE, founder, New York Angels, and CEO, Gust "Meet one of the fundamental building blocks of the entrepreneurial scene. In one easy-to-read package, readers now have the wisdom of Brian Cohen, perhaps the most well-connected investor/entrepreneur in New York." -- MURAT AKTIHANOGLU, founder and managing director, Entrepreneurs Roundtable Accelerator "What Every Angel Investor Wants You to Know gives you an actionable checklist for success in fund-raising and entrepreneurship. Cohen and Kador provide an exhilarating ride for those who want to pilot their own business." -- REED HOLDEN, serial entrepreneur and author of Negotiating with Backbone "Personal insights from a seasoned angel investor. An important addition to the reading list for today's entrepreneurs." -- SCOTT CASE, CEO, Startup America Partnership "What Every Angel Investor Wants You to Know is a must-read for entrepreneurs and investors who want to fi nance startup dreams--an accessible, jargon-free, practical primer." -- WHITNEY JOHNSON, author of Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream and cofounder, Rose Park Advisors

Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the ‘engine, wheels, brakes, seats’ being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity. How to Attract Investors takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn’t be complete without the knowledge of the investor’s mind. This is the book that unravels it, layer by layer.

Attract private equity investors and raise more capital for your business or real estate investment venture with the skills and strategies outlined in this book. Opportunity Zone Millionaire was written to educate and empower a rising generation of entrepreneurs located in America's poorest communities. Over the next decade more millionaires will be created in Opportunity Zones than in Silicon Valley and NYC combined. Rocco Forino grew up in Waterbury, Connecticut what is now one of 8762 Opportunity Zones (OZs) nationwide. He vividly describes his capital raising struggles as an entrepreneur growing up in an OZ community and is the reason why he wrote Opportunity Zone Millionaire and launched DealConnect Hub to provide underserved entrepreneurs with unprecedented access to private equity investors. He is an angel investor and entrepreneur, who shares highly effective capital raising strategies that any person or organization can use to speed up and achieve their capital raising goals. America's ultra-wealthy investors possess more than $4 trillion of capital gains awaiting reinvestment into an attractive new investment category established by Congress called Opportunity Zones (OZs). This legislation represents a once in a generation opportunity for entrepreneurs to leverage substantial federal tax incentives to attract investors seeking to invest in their innovative start-ups and real estate development deals. Opportunity Zone Millionaire offers a competitive edge and insider knowledge on the skills and strategies needed to attract private investment and raise capital from America's ultra-wealthy investors and family offices seeking to invest in this new investment category. Connecting these two segments of America creates the potential for positive social impact and wealth-building in neglected communities across the country. Learn how to: * Leverage a consistent step-by-step framework to present investment deals * Build investor relations strategies that will move you rapidly up the investor trust curve * Create credibility and brand awareness that resonates with ultra-wealthy investors * Attract ultra-wealthy investors seeking to invest in your sector and region * Book more meetings with interested investors and close deals faster Opportunity Zone Millionaire provides in-depth capital raising strategies for underserved communities, qualified opportunity funds (QOFs) and overlooked entrepreneurs and developers seeking to raise capital. Increase your knowledge and confidence so that you're completely prepared to present your deals to the thousands of investors nationwide who seek to invest in start-ups and development projects for positive social impact. Beyond investment, Opportunity Zone Millionaire is an economic development tool that provides a blueprint to heal the division within a society increasingly polarized into the haves and have-nots -- by connecting those who have capital gains to invest with those who desperately need that capital to transform their communities. Unlock the knowledge required to learn what private equity investors are seeking in an investment deal so you're prepared to showcase your venture. Then, take the next step to optimize what you've learned to connect with investors on DealConnect Hub at www.dealconnecthub.com.