Everyone's talking about multimedia, but few really understand it. That's about to change, however, with video expert Erik Holsinger's consumer's guide. Employing a combination of visually stunning graphics and lucid text, this book is the ideal guide for all of us who have a curiosity about multimedia and how it will affect our lives now and in the future. Full-color graphics.

This is the first book to provide a solid and well-rounded introduction to Multimedia technology and what users can expect from it. Collin defines multimedia and its components; showcases home, business, and entertainment products; and introduces the prospect of creating your own multimedia presentations.

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

In contemporary Latin America, an emerging crosscurrent of pioneering female writers and artists with an interest in transgressing traditional boundaries of genre, media, gender and nation are using their work to voice dissent against pressing social issues including neo-liberal consumerism, environmental degradation, mass migration and gender violence.

Indexing and information retrieval work properly only if language and interpretation are shared by creator and user. This is more complex for non-verbal media. The authors of Indexing Multimedia and Creative Works explore these challenges against a background of different theories of language and communication, particularly semiotics, questioning the possibility of ideal multimedia indexing. After surveying traditional approaches to information retrieval (IR) and organization in relation to issues of meaning, particularly Panofsky’s ’levels of meaning’, Pauline Rafferty and Rob Hidderley weigh up the effectiveness of major IR tools (cataloguing, classification and indexing) and computerised IR, highlighting key questions raised by state-of-the-art computer language processing systems. Introducing the reader to the fundamentals of semiotics, through the thinking of Saussure, Peirce and Sonesson, they make the case for this as the basis for successful multimedia information retrieval. The authors then describe specific multimedia information retrieval tools: namely the Art and Architecture Thesaurus, Iconclass and the Library of Congress Thesaurus of General Materials I and II. A selection of multimedia objects including photographic images, abstract images, music, the spoken word and film are read using analytical and descriptive categories derived from the literature of semiotics. Multimedia information retrieval tools are also used to index the multimedia objects, an exercise which demonstrates the richness of the semiotic approach and the limitations of controlled vocabulary systems. In the final chapter the authors reflect on the issues thrown up by this comparison and explore alternatives such as democratic, user-generated indexing as an alternative . Primarily intended for third-year undergraduate and postgraduate information studies students, the breadth and depth of Indexing Multimedia and Creative Works will also make it relevant and fascinating rea

The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.