Revealing the 12 key management principles behind Dell's unprecedented business success, Holzner delineates Dell's incredible successes and the lessons learned on the way to becoming #1 on "Fortune's" "Most Admired" list--and shows how to apply these successes to any businesses.

WALL STREET JOURNAL BESTSELLER From Michael Dell, renowned founder and chief executive of one of America’s largest technology companies, the inside story of the battles that defined him as a leader In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy—or destroy it completely. Play Nice But Win is a riveting account of the three battles waged for Dell Technologies: one to launch it, one to keep it, and one to transform it. For the first time, Dell reveals the highs and lows of the company's evolution amidst a rapidly changing industry—and his own, as he matured into the CEO it needed. With humor and humility, he recalls the mentors who showed him how to turn his passion into a business; the competitors who became friends, foes, or both; and the sharks that circled, looking for weakness. What emerges is the long-term vision underpinning his success: that technology is ultimately about people and their potential. More than an honest portrait of a leader at a crossroads, Play Nice But Win is a survival story proving that while anyone with technological insight and entrepreneurial zeal might build something great—it takes a leader to build something that lasts.

At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned. Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.

Presents an illustrated A-Z encyclopedia containing approximately 600 entries on computer and technology related topics.

American Literary Cultures highlights literature written by regional authors--particularly those of Texas and the Southwest--and includes readings representative of a broad array of American social and ethnic groups from first contact to early twentieth-century Modernism. Tracing the diverse heritages and global impulses that shaped America, this reader engages undergraduate students by offering a unique collection of texts that comprise American literary cultures. The selections showcase a culturally rich and heterogeneous tradition--indigenous, Latino, European, and African. The narratives and counternarratives offered here introduce students to a diversity of voices--near and far, familiar and foreign, present and historical. Through ballads, lyrical poems, tall tales, short stories, speeches, sermons, memoirs, and discourses on language and literature, students encounter diverse and often challenging works of American literary culture. The texts within and the vast panoply of worldviews and personalities they reflect challenge students to critical, contextual, creative, and empathetic engagement with the past. Through such engagement, students will better appreciate the present as they prepare to become citizens of an increasingly globalized world.

A bold and controversial manifesto on where information technology is headed, how its role in business strategy will dramatically change, and what this all means for business managers and IT suppliers Does IT Matter provides the first cogent explanation of IT’s dramatically changing business role, its levelling influence on competition, and the practical implications for business managers and IT suppliers. A convincing manifesto on one of the most important business phenomena of our time, “Does IT Matter?” will play a central role in our ongoing debate about the future of IT.