Marvelous, extreme close-up photography provides a child's-eye view of 33 years of Hot Wheels. Features a foreword by Jay Leno.

According to Mattel, eight Hot Wheels are sold every second. So what is the secret behind the toy carsÕ appeal? In this biography of a brand, growing readers will learn why the production of Hot Wheels has stayed strong since the cars' first release in the 1960s.

Wheels of Fortune When an ultra-rare Hot Wheels car from 1969 sold for $72,000 several years ago, the collecting world was stunned. Now you can do more than gasp--you can cash in. Discover what experienced Hot Wheels cars collectors have known for years with this hands-on, how-to guide to picking Hot Wheels cars for fun and profit. You'll uncover: • The most popular cars from Redline, Blackwall and Collector Number eras • 400 color pictures of the best cars and their values • What to look for and where to find it • The 10 most valuable Hot Wheels cars of all time Whether you pick for pleasure or profit, the Picker's Pocket Guide is a real find!

Keep a Close Eye on the Details A variation between two similar cars, whether it's a different color enamel, a different wheel, interior, base, or window can mean the difference between a car worth $1 and one worth $100. Covering 1989-2008, Hot Wheels Variations - The Ultimate Guide, 4th Edition is the largest and most comprehensive identification and price guide to variations with more than 5,500 cars listed. Collector-friendly features include: • Cars listed chronologically in release order from 1989-2002 and numerically from 2003-2008 • 3,100 identification photos arranged in numerical order, making it easy to identify vehicles whether loose or in a pack • Handy checklist making it easy for you to keep track of your growing collection Don't guess - know for sure! With Hot Wheels Variations - The Ultimate Guide, learn to spot the important differences and add value to your personal collection. Let the search begin!

Combining candy-colored paint jobs with muscle car attitudes and southern California coo, Hot Wheels cars changed the toy world forever in 1968. For the next 10 years as millions of kids discovered the joy of these miniature marvels, one small characteristic came to define this radical die-cast era: the thin red line on the cars tires. Hot Wheels Classics: The Redline Era proudly showcases more than 500 spectacular color photos (so come of the finest cars of this groundbreaking time.) Sprinkled throughout the visual and historical feast, you'll enjoy the commentary from legendary car designer Larry Wood and other Mattel designers. More than 40 years of introduction, Hot Wheels cars have experienced a multitude of changes, incredible success, trials and tribulations, and ultimately crafted one of the greatest American toy stories of all time. Yet is one single feature from decades past that skill defines for many their greatest: the Redline.

Hot Wheels cars and drivers are hiding all around the racetracks. Can you find them? Fuel your excitement with this awesome activity book where it's up to you to find what's missing! Search all around different scenic racetracks to find hidden Hot Wheels cars and other objects as they embark on an epic race. With over 200 stickers to use on 32 pages of vibrant, full-color art, this book will delight Hot Wheels fans both on and off the racetrack! Parents can give their kids the green light to pack this book in their backpacks for on-the-go fun. This title is officially licensed by Mattel.

Die-hard collectors of pocket-sized racers, fans of nostalgia, youngsters and the young at heart will revel in the candy-colored brilliance and muscle-car-fashioned attitude features in this pioneer book devoted to the superior Spectraflame cars. From the Beatnik Bandit and Hot Heap to the Python and Custom Camaro, the whole gang of classic miniature cruisers is featured in this one-of-a-kind book of Mattel's mightiest cars. In addition, readers will discover valuable casting information, production data, values, and insight about the differences between U.S. and Hong-Kong-made models, in this stunning Spectraflame showcase.