"Hoptopia argues that the current revolution in craft beer is the product of a complex global history that converged in the hop fields of Oregon's Willamette Valley. What spawned from an ideal environment and the ability of regional farmers to grow the crop rapidly transformed into something far greater because Oregon farmers depended on the importation of rootstock, knowledge, technology, and goods not only from Europe and the Eastern United States but also from Asia, Latin America, and Australasia. They also relied upon a seasonal labor supply of people from all of these areas as a supplement to local Euroamerican and indigenous communities to harvest their crops. In turn, Oregon hop farmers reciprocated in exchanges of plants and ideas with growers and scientists around the world, and, of course, sent their cured hops into the global marketplace. These global exchanges occurred not only during Oregon's golden era of hop growing in the late nineteenth and early twentieth centuries, but through to the present in the midst of the craft beer revival. The title of this book, Hoptopia, is a nod to Portland's title of Beervana and the Willamette Valley's claim as an agricultural Eden from the mid-nineteenth century onward. But the story is fundamentally about how seemingly niche agricultural regions do not exist and have never existed independently of the flow of people, ideas, goods, and biology from other parts of the world. To define Hoptopia is to define the Willamette Valley's hop and beer industries as the culmination of all of this local and global history. With the hop itself as a central character, this book aims to connect twenty-first century consumers to agricultural lands and histories that have been forgotten in an era of industrial food production"--Provided by publisher.

"Hoptopia argues that the current revolution in craft beer is the product of a complex global history that converged in the hop fields of Oregon's Willamette Valley. What spawned from an ideal environment and the ability of regional farmers to grow the crop rapidly transformed into something far greater because Oregon farmers depended on the importation of rootstock, knowledge, technology, and goods not only from Europe and the Eastern United States but also from Asia, Latin America, and Australasia. They also relied upon a seasonal labor supply of people from all of these areas as a supplement to local Euroamerican and indigenous communities to harvest their crops. In turn, Oregon hop farmers reciprocated in exchanges of plants and ideas with growers and scientists around the world, and, of course, sent their cured hops into the global marketplace. These global exchanges occurred not only during Oregon's golden era of hop growing in the late nineteenth and early twentieth centuries, but through to the present in the midst of the craft beer revival. The title of this book, Hoptopia, is a nod to Portland's title of Beervana and the Willamette Valley's claim as an agricultural Eden from the mid-nineteenth century onward. But the story is fundamentally about how seemingly niche agricultural regions do not exist and have never existed independently of the flow of people, ideas, goods, and biology from other parts of the world. To define Hoptopia is to define the Willamette Valley's hop and beer industries as the culmination of all of this local and global history. With the hop itself as a central character, this book aims to connect twenty-first century consumers to agricultural lands and histories that have been forgotten in an era of industrial food production"--Provided by publisher.

From the meticulous minds at Pop Chart Lab comes an imbiber’s delight: a comprehensive infographic investigation into the world of beer, wine, and spirits. Containing everything from the many varieties of beer and the vessels from which to drink them, to cocktails of choice in film and literature, A Visual Guide to Drink maps, graphs, and charts the history, geography, and culture of the world’s very favorite pastime. The domestic beer-drinking novice and whisk(e)y aficionado alike will relish this perfectly practical primer awash in essentials like charted cocktail recipes, a breakdown of brewing processes, and extensive maps of the world’s wine region in Pop Chart Lab’s trademark clean and elegant design. The definitive guide to informative imbibing, A Visual Guide to Drink is a fun, functional, and beautiful concoction of data and design that is sure to inspire delight in readers (and drinkers) everywhere.

Among the grain fields and orchards of Oregon's Willamette Valley grows a distinctive plant called hops. The specialty crop is non-native, but local farming communities have welcomed it for nearly 150 years. In this rural agricultural region, the climbing plant stands alone for its vigorous vertical growth on wire-trellis supports and bright green cones that span the length of its vines. Passersby cannot mistake the hop's unique physical presence. In the past thirty years, hops have also become increasingly visible in surrounding urban centers. Once a topic reserved mostly for brewers, a craft beer revolution and local foods movement have inspired Portlanders and residents of other nearby metropolitan areas to appreciate the plant. Advertisers near and far have also picked up on this intrigue and made the hop evermore visible on beer bottle labels and in television commercials. The widespread interest in hops is not new. It has just changed over time. Unbeknownst to many of the Pacific Northwest's beer connoisseurs, not to mention the general American public, the Willamette Valley was once at the global center of hop production. In the first half of the twentieth century, Oregon produced forty percent of the American hop crop, contributing millions of hops to the world's marketplace. Historically, hops have been Oregon's most important specialty crop and their presence has provided environmental and cultural connections between rural farmers and urban centers, and the Willamette Valley and the rest of world. his dissertation addresses a historiographical void on specialty crops in the American West and makes connections to worldwide exchanges of knowledge and commodities. The project builds upon scholarship such as William Cronon's Nature's Metropolis (1991), William G. Robbin's Landscapes of Promise (1997), David Vaught's Cultivating California (1999), and Judith A. Carney's In the Shadow of Slavery (2011) to explain the environmental and cultural reasons why Oregon became a world center of hop production. While plant diseases ultimately limited production by the mid-twentieth century, a well-established crop science program at Oregon State University and a burgeoning local craft beer movement has kept Oregon at the center of the hop world to the present day. The narrative also explains how a diverse multicultural labor force hand-picked crops prior to mechanization of harvests in the 1950s. American Indian, Euroamerican, Chinese, Japanese, Filipino, African American, and Latin American peoples found multiple meanings in the yearly harvest. By exploring these histories of agriculture, science, labor, and business, this work argues that despite being non-native, hops evolved with Oregon culture to become a critical part of regional identity. Within that framework, the history of the crop frames a "sense of place," or "sense of history," from local Oregon soils to people and materials across the globe.

Ask children where food comes from, and they’ll probably answer: “the supermarket.” Ask most adults, and their replies may not be much different. Where our foods are raised and what happens to them between farm and supermarket shelf have become mysteries. How did we become so disconnected from the sources of our breads, beef, cheeses, cereal, apples, and countless other foods that nourish us every day? Ann Vileisis’s answer is a sensory-rich journey through the history of making dinner. Kitchen Literacy takes us from an eighteenth-century garden to today’s sleek supermarket aisles, and eventually to farmer’s markets that are now enjoying a resurgence. Vileisis chronicles profound changes in how American cooks have considered their foods over two centuries and delivers a powerful statement: what we don’t know could hurt us. As the distance between farm and table grew, we went from knowing particular places and specific stories behind our foods’ origins to instead relying on advertisers’ claims. The woman who raised, plucked, and cooked her own chicken knew its entire life history while today most of us have no idea whether hormones were fed to our poultry. Industrialized eating is undeniably convenient, but it has also created health and environmental problems, including food-borne pathogens, toxic pesticides, and pollution from factory farms. Though the hidden costs of modern meals can be high, Vileisis shows that greater understanding can lead consumers to healthier and more sustainable choices. Revealing how knowledge of our food has been lost and how it might now be regained, Kitchen Literacy promises to make us think differently about what we eat.

Let's face it, good beer and food tastes great, but it is also full of calories. Those calories can wreak havoc to your health faster than you can say "pass me another beer " Well there is hope. Beyond The Twelve Ounce Curl was written specifically to help beer and food lovers get fit and lose weight without giving up good beer or food You will learn tips, ideas, strategies and suggestions based on my success over the last 25 years of balancing a love of good food and drink with a healthy lifestyle. If you are looking to improve your physical condition and/or lose some weight, reading this book can get you started down the road to better health. You will be able to make improvements in your health and fitness while still enjoying the good beer and food that you love. The book is loaded with straightforward information, including a step by step program that you can use to improve your health and fitness beginning right now. If you follow the basic ideas and concepts in this book and make a commitment to improve yourself, you will see results in these areas: Your Diet: You will learn how to manage your calorie intake and how to make smart decisions about the food you eat. Whether you are looking to lose weight or just eat healthier, I can help you get the most from your diet and still let you enjoy good beer and food. Your Heart: Discover the secret that allows you to control your workouts and build a healthy heart. You will be able to start down the road to aerobic fitness and all of the benefits it provides, like weight loss, lower blood pressure and cholesterol, and more energy each and every day. Your Body: Gain back the strength and flexibility you once had by doing some basic exercises. Help your body endure the stresses of everyday life and "turn back the clock" on aging and muscle loss. Your Life: Learn how to make health and fitness part of your everyday routine and enjoy the benefits for the rest of your life. Being fit and eating well can actually go together. You will be able to take pride in the "new you" and still enjoy the food and beer that you love. Not to mention that your friends will all be jealous of you