Presents practical ideas that show teachers how they can make effective use of English-language newspapers in the classroom. This work features activities that include ways of exploiting newspapers both for their language and their cultural content.

"Akashvani" (English) is a programme journal of ALL INDIA RADIO, it was formerly known as The Indian Listener. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes, who writes them, take part in them and produce them along with photographs of performing artists. It also contains the information of major changes in the policy and service of the organisation. The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service, Bombay, started on 22 December, 1935 and was the successor to the Indian Radio Times in English, which was published beginning in July 16 of 1927. From 22 August ,1937 onwards, it used to published by All India Radio, New Delhi. From 1950,it was turned into a weekly journal. Later, The Indian listener became "Akashvani" (English ) w.e.f. January 5, 1958. It was made fortnightly journal again w.e.f July 1,1983. NAME OF THE JOURNAL: AKASHVANI LANGUAGE OF THE JOURNAL: English DATE, MONTH & YEAR OF PUBLICATION: 17 JUNE, 1973 PERIODICITY OF THE JOURNAL: Weekly NUMBER OF PAGES: 56 VOLUME NUMBER: Vol. XXXVIII, No.25 BROADCAST PROGRAMME SCHEDULE PUBLISHED (PAGE NOS): 20-54 ARTICLE: 1. Planning for Television 2. The Halo of Popularity 3. Kaziranga Wildlife Sanctuary 4. Pop Art and OP Art 5. The Diabetic And Its Diet 6. Arms Build-Up in Iran 7. Hitting the Headlines 8. Dolphin—The Friend of Man 9. Dreams 10. Snobs 11. Administrative Reforms AUTHOR: 1. I. K. Gujral 2. Nayana Goradia 3. P. Barua 4.Pranab Ranjan Ray 5. Sneh Wadhwa 6. M. S.Agwani 7. M. P. John 8. Dr. N .K. Panikkar 9. Dr. (Mrs.) Jaya Nagaraja 10. N.P. Bhat 11. S.C. Vajpeyi KEYWORDS : 1. Indigenous Programmes, Programmes Planning,Software Planning,Real Challenge. 2.Individual Freedom,Film Star, Intellectual,Commercial Executive 3.Survey of Wild Animals,Birds. 4.Pop Movement.Op Art. 6.U.S.Biggest Supplier of Arms,Ambition to Dominate Gulf, Reviving Tension in Sub Continent. Prasar Bharati Archives has the copyright in all matters published in this “AKASHVANI” and other AIR journals. For reproduction previous permission is essential.

HOT BAD BOY SERIES OPENING DUET! FORBIDDEN DESIRE NOVELLA "You want McDade protection…" Evander Manzani is obsessed with me. A dangerous mafia son, he isn't used to hearing no. Where do I hide? In the club of his competition. Lay low. Stay out of sight. The Italians can't get in, but the Irish are watching. I don't know it until the boss, Connel "Ire" McDade, sends his men to get me. And they won't take no for an answer. It's not an invitation, it's an order. Ire's just like the danger I was hiding from. With one exception… Being near Ire is arousing. Intoxicating. Alluring. I'm from a family of cops and Ire's a bad boy in all the wrong ways. I shouldn't want him. My body shouldn't react with such carnal submission around him. Giving in is a bad idea, but I can't stop myself. Breaking the rules is easy when he touches me, when he commands me. In his house, there are no rules, and he wants only one thing… me. Warning: Contains explicit language and imagery. Suitable only for ages 18 and over. FORBIDDEN WANT NOVEL "…rules don't exist here, Sersha. Learn to be a bad girl." Connel "Ire" McDade has me exactly where he wants me. At the head of his family's organization, this man gets what he wants or raises the body count. His terms are simple: his silence for my submission. "Satisfy your curiosity." He has access to my every intimate corner and crevice, any time he wants. Surrendering to him offers unexpected freedom. From guilt. From judgment. From all the expectations and constraints of my past. Connel grants me permission to explore, experiment, enjoy. Except pleasure exacts a price. It blinds me to the danger, to the cruelty, of his violent world. And when his enemies come looking for me, I'm on my own. Do I defend his family or mine? Loyalty means everything to him. If I bring the McDade empire tumbling down, he'll punish me and those I love. If I don't, I'll never make it out alive. Warning: Contains explicit language and imagery. Suitable only for ages 18 and over.

Writing brief articles on topics of public interest calls for a keen observation and an ability for coherent presentation. Nirmala Ramaswamy, with her plenty of observational skills makes pithy presentations with a mixture of humour, understanding and empathy. This book is a treasure trove of her writings. You will not have a dull moment reading it. - Dr. G. Lakshmipathi, a well -known author and a humorist. This book takes you on a nostalgic walk down memory lane. The author’s narrative style is so vivid that you can almost see the progress and prosperity growing in post-independent India and the changes brought on by technology in peoples’ lifestyles. Through it all, you feel her love for her family, friends and country and her gratitude for experiencing life at its fullest. - Indu, my niece, an avid reader and a book club facilitator

“Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere