This book is a groundbreaking study of etiquette in the nineteenth century when the success of etiquette books reached unprecedented heights in Britain, France, Italy, the Netherlands, and the United States. It positions etiquette as a fully-fledged theoretical concept within the fields of politeness studies and historical pragmatics. After tracing the origin of etiquette back to Spanish court protocol, the analysis takes a novel approach to key aspects of etiquette: its highly coercive and intricate scripts; the liminal rituals of social gatekeeping; the fear for blunders; the obsession with precedence. Interrogating the complex relationship between historical etiquette and adjacent notions of politeness, conduct, morality, convention, and ritual, the study prompts questions on gender stereotyping and class privilege surrounding the present-day etiquette revival. Through adopting a unique comparative approach and a corpus-based methodology this study seeks to revitalise our understandings of etiquette. This book will be of interest to scholars of historical linguistics and pragmatics, as well as those in neighbouring fields such as literary criticism, gender studies and family life, domestic and urban spaces.

In preparing a book of etiquette for ladies, I would lay down as the first rule, "Do unto others as you would others should do to you." You can never be rude if you bear the rule always in mind, for what lady likes to be treated rudely? True Christian politeness will always be the result of an unselfish regard for the feelings of others, and though you may err in the ceremonious points of etiquette, you will never be impolite. Politeness, founded upon such a rule, becomes the expression, in graceful manner, of social virtues. The spirit of politeness consists in a certain attention to forms and ceremonies, which are meant both to please others and ourselves, and to make others pleased with us; a still clearer definition may be given by saying that politeness is goodness of heart put into daily practice; there can be no _true_ politeness without kindness, purity, singleness of heart, and sensibility.

An innovative new social history of Thailand told through the lens of changing ideals of manners, civility and behaviour.