Latino Boom!

Latino Boom!
Title Latino Boom! PDF eBook
Author Chiqui Cartagena
Publisher
Pages 264
Release 2005
Genre Business & Economics
ISBN

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A guide to succeeding in the Hispanic market that offers business owners tips for appealing to the three dominant Latino groups, influencing Hispanic teens, choosing the right market location, and more.

State of Hispanic Small Business in America

State of Hispanic Small Business in America
Title State of Hispanic Small Business in America PDF eBook
Author United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority, Minority Enterprise, and General Small Business Problems
Publisher
Pages 116
Release 1986
Genre Hispanic American business enterprises
ISBN

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Hispanic Business

Hispanic Business
Title Hispanic Business PDF eBook
Author
Publisher
Pages 678
Release 2004
Genre Hispanic American business enterprises
ISBN

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Auténtico, Second Edition

Auténtico, Second Edition
Title Auténtico, Second Edition PDF eBook
Author Robert Rodriguez
Publisher Berrett-Koehler Publishers
Pages 303
Release 2021-07-06
Genre Business & Economics
ISBN 1523093056

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America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050—yet they make up only 5 percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “5 percent Shame.” Inspired by Price M. Cobbs's seminal work on the secrets of successful Black leaders, this book seeks to understand the impact on Latinos and Latinas of the external forces of conscious and unconscious biases and of the internal forces of whether to assimilate or double down on their cultural identities in their quest to get ahead. The second edition features a new foreword by Henry Cisneros, former secretary of the Department of Housing and Urban Development, as well as updated statistics and graphs to represent how America's career landscape for Latinos has and has not changed and how to ensure Latinos can rise to their fullest potential. Using insights from in-depth interviews with twenty highly successful boomer Latino and Latina executives and focus groups with dozens of Gen X and millennial leaders, the authors have captured lessons about how these individuals chose their career paths, addressed challenges, and seized opportunities. The discussions are interpreted through the lenses of the authors' different personal experiences as Latino leaders in corporate America and synthesized as a guide for future leaders.

Hispanic Entrepreneurs in the 2000s

Hispanic Entrepreneurs in the 2000s
Title Hispanic Entrepreneurs in the 2000s PDF eBook
Author Alberto Dávila
Publisher Stanford University Press
Pages 251
Release 2013-10-16
Genre Business & Economics
ISBN 0804788014

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Hispanics account for more than half the population growth in the United States over the last decade. With this surge has come a dramatic spike in the number of Hispanic-owned businesses. Hispanic Entrepreneurs in the 2000s is a pioneering study of this nascent demographic. Drawing on rich quantitative data, authors Alberto Dávila and Marie T. Mora examine key economic issues facing Hispanic entrepreneurs, such as access to financial capital and the adoption and vitality of digital technology. They analyze the varying effects that these factors have on subsets of the Hispanic community, such as Mexican Americans, Puerto Ricans, Cubans, and Salvadorans, while considering gender and immigrant status. This account highlights key policies to drive the success of Hispanic entrepreneurs, while drawing out strategies that entrepreneurs can use in order to cultivate their businesses. Far-reaching and nuanced, Hispanic Entrepreneurs in the 2000s is an important study of a population that is quickly becoming a vital component of American job creation.

Issues Relating to Hispanics in Small Business

Issues Relating to Hispanics in Small Business
Title Issues Relating to Hispanics in Small Business PDF eBook
Author United States. Congress. House. Committee on Small Business. Subcommittee on Environment and Labor
Publisher
Pages 136
Release 1989
Genre Hispanic American business enterprises
ISBN

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Hispanic Customers for Life

Hispanic Customers for Life
Title Hispanic Customers for Life PDF eBook
Author M. Isabel Valdés
Publisher Paramount Market Publishing
Pages 214
Release 2008
Genre Business & Economics
ISBN 9780978660260

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Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level.