Hispanics account for more than half the population growth in the United States over the last decade. With this surge has come a dramatic spike in the number of Hispanic-owned businesses. Hispanic Entrepreneurs in the 2000s is a pioneering study of this nascent demographic. Drawing on rich quantitative data, authors Alberto Dávila and Marie T. Mora examine key economic issues facing Hispanic entrepreneurs, such as access to financial capital and the adoption and vitality of digital technology. They analyze the varying effects that these factors have on subsets of the Hispanic community, such as Mexican Americans, Puerto Ricans, Cubans, and Salvadorans, while considering gender and immigrant status. This account highlights key policies to drive the success of Hispanic entrepreneurs, while drawing out strategies that entrepreneurs can use in order to cultivate their businesses. Far-reaching and nuanced, Hispanic Entrepreneurs in the 2000s is an important study of a population that is quickly becoming a vital component of American job creation.

Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level.

Hispanic Engineer & Information Technology is a publication devoted to science and technology and to promoting opportunities in those fields for Hispanic Americans.

Recovering the U.S. Hispanic Literary Project is a national project to locate, identify, preserve and make accessible the literary contributions of U.S. Hispanics from colonial times through 1960 in what today comprises the fifty states of the United States.

There are many reasons that attention should be devoted to Hispanic culture and its influence on American society. The most obvious is that Hispanics are the largest ethnic minority in the U.S. The importance of this population was recognized in 1988 by the establishment of National Hispanic American Heritage Month. For this reason, it is essential to learn what it means to be Hispanic in the U.S. This modern-day reference is ideal for educators and students as well as stakeholders who want to learn more about the rich and invaluable influence Hispanics have on America's society. An educational preparation will likely begin by seeking answers to the following questions. What should I know about the Hispanic population in the U.S. - e.g., demographics, schooling, and employment? What is the history of Hispanic habitation in the U.S. - e.g., how does immigration play a part? What were the challenges and accomplishments of Hispanics who earned renown for careers in commercial, scientific, and legal fields? What are good sources of information about such matters? You will find answers to these and similar questions in the following eight chapters and discussion guide. In these times troubled by divisiveness and anger, such cultural broadening is especially important. To this end, many educational programs have been initiated that are intended to create and sustain mutual understanding. This understanding fosters equity, empathy, and belonging. These chapters were prepared to develop a well-informed understanding and appropriate appreciation of Hispanics in America.