Hidden Persuasion
Title | Hidden Persuasion PDF eBook |
Author | Marc Andrews |
Publisher | BIS Publishers |
Pages | 0 |
Release | 2019-07-16 |
Genre | Design |
ISBN | 9789063695316 |
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Persuasion
Title | Persuasion PDF eBook |
Author | Jasper Kim |
Publisher | Routledge |
Pages | 128 |
Release | 2018-03-28 |
Genre | Social Science |
ISBN | 1351113690 |
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
The Hidden Persuaders
Title | The Hidden Persuaders PDF eBook |
Author | Vance Packard |
Publisher | Ig Publishing |
Pages | 0 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9780978843106 |
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Modern Persuasion Strategies
Title | Modern Persuasion Strategies PDF eBook |
Author | Donald J. Moine |
Publisher | Prentice Hall |
Pages | 210 |
Release | 1984 |
Genre | Selling |
ISBN |
Dark Persuasion
Title | Dark Persuasion PDF eBook |
Author | Joel E. Dimsdale |
Publisher | Yale University Press |
Pages | 301 |
Release | 2021-08-10 |
Genre | Psychology |
ISBN | 0300247176 |
A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.
The Persuaders
Title | The Persuaders PDF eBook |
Author | James Garvey |
Publisher | Icon Books Ltd |
Pages | 313 |
Release | 2016-02-04 |
Genre | Social Science |
ISBN | 1848316984 |
'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Pursuit and Persuasion
Title | Pursuit and Persuasion PDF eBook |
Author | Sally S. Wright |
Publisher | Fawcett |
Pages | 306 |
Release | 2000 |
Genre | Archivists |
ISBN | 0345425901 |
ACADEMIC SLEUTH BEN REESE RETURNS TO SCOTLAND, ENTANGLED IN A CASE OF MURDER AMONG FRIENDS. The sudden death of rich, generous Scottish professor Georgina Fletcher seems like a tragic accident. Indeed, American archivist Ben Reese can scarcely believe that it was not. But Georgina had foreseen her death, and had laid down a secret trail of evidence pointing to a hard-hearted murder committed by someone with much to gain if she died--or to lose if she lived. Was it the brilliant sculptor Georgina had educated and supported? The beautiful student who is also her heir? Her late husband's business associates? Or a jealous colleague in her own department? It appears that someone very close to her not only killed with fiendish cleverness but wants to ensnare Ben like a blind rat in a live trap--from which he'll never escape. . . .