The Joseph story starts when he was seventeen years old and ends with his death at one hundred and ten. These years included near death experiences, hatred among brothers, jealousy, a bizarre world of dreams, temptation, imprisonment, and his rise to power as grand vizier of Egypt. All of these events led to a change--once an arrogant young man with grandiose dreams, now he became a down to earth man with a sense of humility and a basic sentiment of religion. There was no more hatred among brothers, but love, which led to their eventual reconciliation. Joseph's life as portrayed in the book of Genesis was the starting point of many legends and commentaries found in the Talmud, Midrashim, and medieval commentaries. His behavior was an exemplary prototype of a righteous man; it served as a model for how a person should conduct himself.

This collection breaks down the stereotypes often expected of Korean popular culture, specifically examining issues of gender, sexuality, and stereotype in a variety of cultural products including K-pop, K-drama, and cover dancing through the lens of how “Koreanness” can be defined. A diverse range of of contributors showcase how Hallyu, or the Korean Wave, began as a wave rolling across Asia and morphed into a tsunami that has impacted every continent, making Korean popular culture an industry that draws in fans on a global scale. The stereotypes and issues being explored in this collection, contributors argue, are intertwined with how Koreans both at home and in the diaspora portray themselves publicly and consider themselves privately. In tandem with this, international fans of Hallyu take part in the conversation through performance and imitation, either reinforcing or breaking away from these stereotypes. Contributors examine a wide variety of settings to connect the concepts of traditional Korean values to modern Korean society in a symbiotic relationship between these values and cultural content creators. Scholars of media studies, pop culture, gender studies, Asian studies, sociology, and cultural studies will find this book particularly useful.