Acclaimed historian Alan Brinkley gives us a sharply realized portrait of Henry Luce, arguably the most important publisher of the twentieth century. As the founder of Time, Fortune, and Life magazines, Luce changed the way we consume news and the way we understand our world. Born the son of missionaries, Henry Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a “news-magazine” that would condense the week’s events in a format accessible to increasingly busy members of the middle class. They launched it in 1923, and young Luce quickly became a publishing titan. In 1936, after Time’s unexpected success—and Hadden’s early death—Luce published the first issue of Life, to which millions soon subscribed. Brinkley shows how Luce reinvented the magazine industry in just a decade. The appeal of Life seemingly cut across the lines of race, class, and gender. Luce himself wielded influence hitherto unknown among journalists. By the early 1940s, he had come to see his magazines as vehicles to advocate for America’s involvement in the escalating international crisis, in the process popularizing the phrase “World War II.” In spite of Luce’s great success, happiness eluded him. His second marriage—to the glamorous playwright, politician, and diplomat Clare Boothe—was a shambles. Luce spent his later years in isolation, consumed at times with conspiracy theories and peculiar vendettas. The Publisher tells a great American story of spectacular achievement—yet it never loses sight of the public and private costs at which that achievement came.

W.H. Auden famously wrote: “Poetry makes nothing happen.” Journalism is a different matter. In a brilliant study that is, in part, a memoir of his 40 years as an essayist and critic at TIME magazine, Lance Morrow returns to the Age of Typewriters and to the 20th century’s extraordinary cast of characters—statesmen and dictators, saints and heroes, liars and monsters, and the reporters, editors, and publishers who interpreted their deeds. He shows how journalism has touched the history of the last 100 years, has shaped it, distorted it, and often proved decisive in its outcomes. Lord Beaverbrook called journalism “the black art.” Morrow considers the case of Walter Duranty, the New York Times’ Moscow correspondent who published a Pulitzer Prize-winning series praising Stalin just at the moment when Stalin imposed mass starvation upon the people of Ukraine and the North Caucasus in order to enforce the collectivization of Soviet agriculture. Millions died. John Hersey’s Hiroshima, on the other hand, has been all but sanctified—called the 20th century’s greatest piece of journalism. Was it? Morrow examines the complex moral politics of Hersey’s reporting, which the New Yorker first published in 1946. The Noise of Typewriters is, among other things, an intensely personal study of an age that has all but vanished. Morrow is the son of two journalists who got their start covering Roosevelt and Truman. When Morrow and Carl Bernstein were young, they worked together as dictation typists at the Washington Star (a newspaper now extinct). Bernstein had dedicated Chasing History, his memoir of those days, to Morrow. It was Morrow’s friend and editor Walter Isaacson—biographer of Leonardo Da Vinci, Albert Einstein, and Steve Jobs—who taught Morrow how to use a computer when the machines were first introduced at TIME. Here are striking profiles of Henry Luce, TIME’s founder, and of Dorothy Thompson, Claud Cockburn, Edgar Snow, Joseph and Stewart Alsop, Joan Didion, Norman Mailer, Otto Friedrich, Michael Herr, and other notable figures in a golden age of print journalism that ended with the coming of television, computers, and social media. The Noise of Typewriters is the vivid portrait of an era.

How Henry R. Luce used his famous magazines to advance his interventionist agenda.

The "American Century" was an idea that the founder of Time, Life, and Fortune preached to two generations of Americans, using the persuasive powers of his propaganda empire. Herzstein (history, U. of South Carolina) examines Luce's political ideas and their influence as the century which he named comes to an end and the 100th anniversary of Luce's birth approaches. Annotation copyright by Book News, Inc., Portland, OR

Cover title: Henry & Clare. Originally published: New York : G.P. Putnam's Sons, c1991. Includes bibliographical references (p. [423]-448) and index.