Carefully crafted from thousands of Ford archives, written interviews, and first-hand accounts told by people who knew the man, Edsel: The Story of Henry Ford's Forgotten Son, brings into focus the remarkable life of Edsel Ford. The book chronicle's Edsel's life from his early days of growing up in and around his father's company, through the controversy of his World War I draft notice and eventual exemption, the design change from the Model T to the Model A, and the creation of the Ford Foundation. 27 chapters in all help to shed light on the life of a man who preferred to spend most of his life out of the limelight.

Publisher Description

The relationship that developed between Edsel Ford and E.T. "Bob" Gregorie (Ford Motor Company's first design chief) was unique in automotive history. Gregorie leaned heavily on Edsel for his support and protection, and Edsel depended on Gregorie for his creative abilities. Edsel Ford and E.T. Gregorie is the first book to provide in-depth analysis of how the early Fords, Mercurys and Lincolns were designed. Based on first hand discussions with Gregorie, author Henry Dominguez covers every major design of Gregorie's career. Automotive historians have listed the 1936 Zephyr, 1938 Zephyr, and 1939 Continental as Gregorie's greatest achievements. This book details the hows and whys of every Ford product designed under his tutelage.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.

The Fords: An American Epic is the dramatic story of three generations of Fords and of the dramatic conflict between fathers and sons played out against the backdrop of America's greatest industrial empire. The story begins with Henry I, the mechanical wizard, tinkerer, and mad genius who drove the automobile into the heart of American life and conquered the world with it. But in the end he became an embittered crank who so possessively loved the company he built that when his son, Edsel, tried to change it to suit the times, Henry destroyed him. It was left to Edsel's son, Henry II, to avenge him and save the Ford Motor Company. From the details of Henry I's illicit affair, which produced an illegitimate son, to the life and loves of Hank the Deuce and his celebrated feud with Lee Iacocca, this is an engrossing account of a vital chapter in American history. The authors have added a new preface to this now classic work, showing how Henry II's line lost out to the line of his brother William Clay Ford in the quest to control the company in the twentieth century.

An account of Henry Ford and his invention of the Model-T, the machine that defined twentieth-century America.