Latest Edition: Introductory Economics (4th Edition)This textbook is carefully designed to provide the reader with a good understanding of the fundamental concepts of economics. The writing is lucid and at the student's level. There are twenty-nine “one-concept” chapters. Each chapter is suitably short, highlighting one economic principle. The student can study one concept and be reinforced by the learning process before proceeding to another chapter. Self review exercises conclude each chapter. The one-concept chapters also provide organizational flexibility for the instructor. The text is well integrated to show the relationship among the basic concepts and to offer a comprehensive overview of economics. There are six modules: The Economic Problem; Price Determination; Behind the Supply Curve; Level of Income; Money; and Trade.

A beautiful gift edition of the number one New York Times bestseller—from the founder and president of the Children's Defense Fund.

Feasibility study and business planLearn How to Present a Completed Feasibility StudyA feasibility study is a thoroughly researched analysis of a plan or method. The purpose of a feasibility study is to determine and then communicate whether an action being considered is practical for a business or project.These studies usually contain detailed information about the financial structure for the plan and an analysis of the market with regards to the proposal (if needed).It also contains the suggested logistics for delivering a product or service, the resources you'll need, the personnel support and the organizational structure required. Presenting your feasibility study is just as important as the work you put into it.How to Assemble Your Feasibility StudyHow you present your final study is just as important as the information it contains. If you have a lot of material, organize it into a portfolio or binder. Finding information easily and quickly is important to executives, managers, lenders, and investors, so include tabs (type them if at all possible) to indicate each component in your study.Cover letters should not be generic but should be individualized depending upon with whom you are submitting the study. Before you submit your study, have someone else proofread it for you to check for content and errors.Typographical errors will make your study appear rushed or unprofessional, and if your descriptions and calculations do not make sense to the reader the action will be ruled unfeasible as presented.Although you write your conclusion last, it serves as a summary of the details in your study. You can place it at the end of your document (before any exhibits and attachments), but placing it after the table of contents sets the tone and highlights key issues for the reader to be aware of before they read the rest of the study.

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Developmental Assets and Asset-Building Communities examines the relationships of developmental assets to other approaches and bodies of work. It raises challenges about the asset-building approach and offers recommendations for how this approach can be strengthened and broadened in impact and research. In doing so, this book extends the scholarly base for the understanding of the character and scope of the systemic relation between young people's healthy development and the nature of developmentally attentive communities. The chapters in this volume present evidence that asset-building communities both promote and are promoted by positive youth development, a bi-directional, systemic linkage that - consistent with developmental systems theory - further civil society by building relationship and intergenerational places within a community that are united in attending to the developmental needs of children and adolescents.

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.

Collects the entire Murky World series in print for the first time-first in a series of deluxe graphic novels from renowned creator Richard Corben's library! "Mr. Richard Corben... a genuine giant of his chosen medium."-Alan Moore The first-ever volume collecting Richard Corben's entire Murky World series, it features never-before-seen sketch material, the Dark Horse Presents one-shot, and an introduction by Hellboy creator Mike Mignola, all presented in a gorgeous hardcover with a dust jacket. In Murky World, Tugat the warrior wakes from a strange dream only to find himself in a bizarre land populated by hungry deadlings, cruel necromancers, buxom cyclopes, evil cults, and more as he sets off on a dangerous journey with his beloved horse Frix. Corben is known for his legendary fantasy underground masterpieces published by Fantagor Press as well as Heavy Metal. His work has been recognized internationally, winning one of the most prestigious recognitions in comics literature, the Grand Prix at Angoulême International Comics Festival. In 2012, Corben was inducted into the Will Eisner Award Hall of Fame.