"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

This meticulously edited collection is formatted for your eReader with a functional and detailed table of contents: The Social Contract (Jean-Jacques Rousseau) The Crowd: A Study of the Popular Mind (Gustave Le Bon) The Psychology of Revolution (Gustave Le Bon) Extraordinary Popular Delusions and the Madness of Crowds (Charles Mackay) Instincts of the Herd in Peace and War (Wilfred Trotter) The Behavior of Crowds: A Psychological Study (Everett Dean Martin) Crowds: A Moving-Picture of Democracy (Gerald Stanley Lee) The Group Mind: A Sketch of the Principles of Collective Psychology (William McDougall) Jean-Jacques Rousseau was a Francophone Genevan philosopher, writer, and composer of the 18th century. Jean-Jacques Rousseau was a Francophone Genevan philosopher, writer, and composer of the 18th century. Gustave Le Bon was a French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. Wilfred Trotter was an English surgeon, a pioneer in neurosurgery. He was also known for his concept of the herd instinct. Everett Dean Martin was an American minister, writer, journalist, instructor, lecturer and social psychologist. Gerald Stanley Lee was an American Congregational clergyman and the author of numerous books and essays. William McDougall was an early 20th century psychologist who spent the first part of his career in the United Kingdom and the latter part in the USA. Charles Mackay was a Scottish poet, journalist, author, anthologist, novelist, and songwriter.

Most of the phenomena described in this book have arisen as a result of various crises, disasters, threats, and forms of violence (such as wars, refugee crises, and political regimes, but also devastating practices of the anthropogenic drive and environmental pollution). Others are a form of response to new political, social and cultural changes that we are experiencing due to the rapid development of technology or progressive economic stratification. The research perspective proposed in Postcollectivity draws on the authors' approaches, combining academic and theoretical discourse with social engagement and artistic practice with critical thought. Contributors are: Harshavardhan Bhat, Stephen Dersley, Adela Goldbard, Carly E. Gray, Agnieszka Jelewska, Peter H. Kahn, Jr., Michał Krawczak, Grant Leuning, Ania Malinowska, Anna Nacher, Andrzej W. Nowak, Julian Reid, Pepe Rojo, Sarena Sabine, Jens Schröter, Jan Stasieńko and Brett Zehner.

The Psychology of Trading is an insightful and comprehensive guide that explores the intricate relationship between human psychology and the world of trading. Written for both novice and experienced traders, this book delves deep into the role of emotions, biases, and herd mentality in stock market fluctuations, offering valuable insights and strategies for developing a disciplined mindset. Drawing on the latest research in psychology and behavioral economics, this book explains how emotions such as fear, greed, and overconfidence can impact trading decisions and lead to costly mistakes. It offers practical techniques and exercises to help traders recognize and manage their emotions effectively, enhancing their decision-making abilities and reducing impulsive actions. In addition, "The Psychology of Trading" shines a light on the various cognitive biases that influence our perception of the market, such as confirmation bias and hindsight bias. By understanding these biases, traders can identify and mitigate their effects, making more objective and rational trading choices. Furthermore, the book explores the powerful influence of herd mentality on market trends and how traders can avoid the pitfalls of blindly following the crowd. It provides strategies for independent thinking, contrarian trading, and capitalizing on market sentiment. As the book progresses, readers are guided through the process of developing a solid trading plan, including goal setting, risk management, and maintaining discipline. It emphasizes the importance of continuous learning and self-improvement, encouraging traders to adopt a growth mindset and adapt their strategies to changing market conditions. "The Psychology of Trading" is not only a practical guide but also an exploration of the mindset required for long-term success in the trading world. By mastering their emotions, understanding cognitive biases, and developing a disciplined approach, readers will gain the necessary tools to navigate the complexities of the stock market and increase their chances of achieving consistent profitability. Whether you're a novice trader seeking to understand the psychological dynamics of the market or an experienced investor looking to enhance your decision-making skills, this book will provide invaluable insights and strategies to help you become a more disciplined and successful trader. The author Sankar Srinivasan is Certified Market Professional of National Stock Exchange of India.

This volume presents essays analysing the ambivalent history of the globally influential political and social concept of community and the paradigms it has engendered in academia and politics. While the term ‘community’ often evokes positive sentiments, it is also linked to oppressive regimes and exclusion. A survey of the term’s use is followed by studies of the sociologist Ferdinand Tönnies and of the use of the term in disciplines such as politics, applied linguistics, anthropology, literary theory, philosophy, and intellectual history. The volume concludes with an analysis of the application of the concept in politics in the UK, debates between liberals and communitarianists, utopianism, and African philosophy. Contributors are: Niall Bond, Christopher Adair-Toteff, Daniel Alvaro, Alexander Wierzock, Sebastian Klauke, Antonin Cohen, Jan Buts, Stéphane Vibert, Rémi Astruc, Elisabeth Bouzonviller, Françoise Orazi, Andrew Vincent, Astrid von Busekist, Robert Kramm, and Thaddeus Metz.

Presents many strategies to trade the stock, futures and options markets. These strategies are designed to take advantage of the herd mentality of the financial markets, and are based on what actually happens in the markets. This book is useful for traders and investor who are seeking proven methods for beating markets.

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