Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

Discover the hidden ways to raise your organizations’ customer service experiences from ordinary to extraordinary. If you want to know how strong your company’s customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. The latter should be every employee’s highest priority, because when it’s not, your customers are merely the recipients of a transaction, not an experience, and transactions do not make for a lasting impression or inspire loyalty. In Delight Your Customers, customer service expert Steve Curtin makes a compelling case that customer service managers need to shift from monitoring service activities to modeling, recognizing, and reinforcing the behaviors that create happy and returning customers. Things such as: Expressing genuine interest Offering sincere compliments Sharing unique knowledge Conveying authentic enthusiasm Providing pleasant surprises Delivering service heroics when needed Simply based on their own personal experiences, everyone knows that great customer service is rare. So why wouldn’t you want to provide a unique, caring, and beneficial experience for all your customers to rave about with others? With the real-world stories, examples, and strategies shared in Delight Your Customers, you can take the customer service experience you offer from ordinary to extraordinary.

8 Ways to Happiness is for anyone who has stopped to ask themselves, “Am I happy?” or “Why am I not happy?”, and is not willing to spend 10 years in therapy or take a pill with side effects that make them feel even worse than they do now. Furthermore, it is for those who ARE taking medication for their "Dis-Ease” with life and STILL not feeling better. The 8 chapters are focused on common places that human beings get stuck, such as Loneliness, Loss, Hatred, Shame, and Heartbreak, with relatable snapshots and exercises to build new roads into Hope, Love, Faith, and Happiness. Dr. Marissa Pei’s own pain from the past and fear of the future identify with readers and relay a message of hope. She provides those struggling to find happiness with alternative ways of seeing their own reality, as well as a chance to practice balance tools that shovel out the shii-take from their past and return it as fertilizer for new seeds of understanding about the unique, beautiful, wonderful, precious beings we all are.

“Readers who are dealing with depression, parenting struggles, questions of identity and self-image, or who simply find it hard to bring prayer into their chaotic life will find welcome encouragement in Lawler’s rejuvenating words.” – Publishers Weekly Popular writer and blogger Kara Lawler shows women how to embrace the sacred in mundane, ordinary life--and in the process, discover themselves. Life doesn't have to be lived on grand mountaintops for it to be meaningful. We can see God at work right where we are: in our ordinary and mundane routines, in the faces of our family and friends, and--especially--in nature. Kara Lawler speaks to the hearts of those who find themselves lost in the midst of their chaotic schedules and weary attempts to be all that is expected of them. Everywhere Holy addresses our deepest struggles, including: How to feel joy, despite depression and anxiety Dealing with hardships and understanding unconditional love How to view life as an adventure, even when that feels too hard How to feel more connected, more grateful, and more at peace In beautiful prose, Lawler describes the unique sacredness found in God's creation and offers fifteen inspiring insights for cultivating it day-to-day. She encourages you to make this lifestyle change through the observance of small acts. In so doing, you will discover a holy space that honors God and the life you’ve been given--and will discover yourself and your unique place in the holy that is everywhere, whether it’s in the woods behind your house or in the face of a stranger on a bus in a busy city. No matter where you are, there is holy free for the taking.

Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Living in Singapore is the bible for anybody living in Singapore. Truly - everything you want to know about life on the Little Red Dot is in here. Want to know how to rent a Black & White house? How to hire a helper? What sports your kids can do? Check. Check. And Check! Chapters include: - The Big Move - Settling In - Education - Food & Dining - Health & Wellness - Shopping - Transportation & Driving - Running the Household - Life with Kids - Life as an Adult - Activities, Sports & Nature - Arts & Culture - Business & Career - Regional Travel