The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.

"The forced abrupt shift to online learning during the COVID pandemic revealed needs for the adoption and use of new media, virtual training, as well as online skill development for the modern workforce and this book a variety of tools to help readers to rapidly incorporate new media tools into their teaching and learning environments"--

In recent years, falsification and digital modification of video clips, images, as well as textual contents have become widespread and numerous, especially when deepfake technologies are adopted in many sources. Due to adopted deepfake techniques, a lot of content currently cannot be recognized from its original sources. As a result, the field of study previously devoted to general multimedia forensics has been revived. The Handbook of Research on Advanced Practical Approaches to Deepfake Detection and Applications discusses the recent techniques and applications of illustration, generation, and detection of deepfake content in multimedia. It introduces the techniques and gives an overview of deepfake applications, types of deepfakes, the algorithms and applications used in deepfakes, recent challenges and problems, and practical applications to identify, generate, and detect deepfakes. Covering topics such as anomaly detection, intrusion detection, and security enhancement, this major reference work is a comprehensive resource for cyber security specialists, government officials, law enforcement, business leaders, students and faculty of higher education, librarians, researchers, and academicians.

In today’s modern world, students must understand the current business landscape when graduating and applying for jobs. Understanding how to market themselves and what companies look for when hiring is crucial, and they must be prepared for this evolving landscape. Due to this, it is critical to establish a sustainable career ecosystem. The Handbook of Research on Sustainable Career Ecosystems for University Students and Graduates draws together the fragmented fields of vocational behavior and human resource management in the context of early-career talent, captures the current state of the landscape and makes suggestions for what opportunities and challenges may lie ahead, and provides a consolidated view of establishing and maintaining sustainable career ecosystems. Covering key topics such as diversity, employability, and career shocks, this premier reference source is ideal for educational professionals, administrators, curriculum developers, business owners, managers, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.

Transformed Communication Codes in the Mediated World: A Contemporary Perspective offers a comprehensive exploration of the profound shifts in communication practices catalyzed by the global COVID-19 pandemic. This book serves as an essential compendium of research, shedding light on the multifaceted implications of these changes across various domains. In the wake of the COVID-19 outbreak, communication paradigms underwent an unprecedented transformation, birthing an urgent need for rigorous research and analysis. The book offers a multidimensional lens to explore this transformative period. It delves into the immediate effects of COVID-19 on communication practices, unraveling how platforms like WhatsApp influenced employee efficiency and how medical professionals navigated delicate conversations with patients in the pandemic's aftermath. It also shifts the spotlight onto the evolving media landscape, dissecting changes in film production, advertising campaigns, and the very nature of media itself. As a vital resource for educators, scholars, and students, it offers a repository of case studies, theoretical insights, and practical implications. From examining communication practices within the pandemic era to exploring novel media dynamics, this book casts a wide net, capturing the essence of an era marked by unprecedented global change.