Handbook of Research on Distribution Channels
Title | Handbook of Research on Distribution Channels PDF eBook |
Author | Charles A. Ingene |
Publisher | Edward Elgar Publishing |
Pages | 608 |
Release | 2019 |
Genre | Business & Economics |
ISBN | 0857938606 |
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
The Manager's Guide to Distribution Channels
Title | The Manager's Guide to Distribution Channels PDF eBook |
Author | Linda Gorchels |
Publisher | McGraw Hill Professional |
Pages | 241 |
Release | 2004-05-07 |
Genre | Business & Economics |
ISBN | 0071428682 |
Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
Distribution Strategy
Title | Distribution Strategy PDF eBook |
Author | Livio Moretti |
Publisher | Springer |
Pages | 216 |
Release | 2018-11-02 |
Genre | Business & Economics |
ISBN | 3319919598 |
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company
Handbook of Market Research
Title | Handbook of Market Research PDF eBook |
Author | Christian Homburg |
Publisher | Springer |
Pages | 0 |
Release | 2021-12-03 |
Genre | Business & Economics |
ISBN | 9783319574110 |
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Handbook of Research on the Applications of International Transportation and Logistics for World Trade
Title | Handbook of Research on the Applications of International Transportation and Logistics for World Trade PDF eBook |
Author | Ceyhun, Gökçe Çiçek |
Publisher | IGI Global |
Pages | 578 |
Release | 2019-12-06 |
Genre | Business & Economics |
ISBN | 1799813983 |
In today’s developing world, international trade is a field that is rapidly growing. Within this economic market, traders need to implement new approaches in order to satisfy consumers’ rising demands. Due to the high level of competition, merchants have focused on developing new transportation and logistics strategies. In order to execute effective transportation tactics, decision makers need to know the fundamentals, current developments, and future trends of intercontinental transportation. The Handbook of Research on the Applications of International Transportation and Logistics for World Trade provides emerging research exploring the effective and productive solutions to global transportation and logistics by applying fundamental and in-depth knowledge together with current applications and future aspects. Featuring coverage on a broad range of topics such as international regulations, inventory management, and distribution networks, this book is ideally designed for logistics authorities, trading companies, logistics operators, transportation specialists, government officials, managers, policymakers, researchers, academicians, and students.
Handbook of Research on Decision-Making Techniques in Financial Marketing
Title | Handbook of Research on Decision-Making Techniques in Financial Marketing PDF eBook |
Author | Dinçer, Hasan |
Publisher | IGI Global |
Pages | 646 |
Release | 2019-12-27 |
Genre | Business & Economics |
ISBN | 1799825604 |
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
FMCG Distribution Challenges & Workable Solutions
Title | FMCG Distribution Challenges & Workable Solutions PDF eBook |
Author | Manal Haddad |
Publisher | Lulu.com |
Pages | 88 |
Release | 2017-09-25 |
Genre | Business & Economics |
ISBN | 1483473473 |
FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.