Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Designed specifically with mental health professionals in mind, The Bilingual Counselor’s Guide to Spanish is perfect for counselors interested in expanding their client base and language skill set. Featuring terminology and cultural phrases specific to the mental health profession, this text offers an easy introduction to both the Spanish language and interfacing with Spanish-speaking clients in a counseling setting. Sections of useful and practical vocabulary are followed by ¡Practique! sections, which enable to reader to put his or her developing skills to use. These sections are augmented by case studies in English and Spanish, as well as brief overviews of Latino history, customs, and social manners that will greatly enhance any counselor’s depth of interaction with Spanish-speaking clients. For counselors who want to communicate with the large and rapidly expanding population of Spanish speakers in the United States, or for those who are simply interested in developing or improving their Spanish-language skills, The Bilingual Counselor’s Guide to Spanish is the place to start.

Los hábitos tienen el poder de controlar el curso y el rumbo de nuestra vida. Estamos formados por hábitos los cuales determinan que clase de persona somos y como actuamos día a día, adoptar buenos hábitos nos lleva a ser mejores en todos los aspectos de nuestra vida. Con este libro podrás determinar los hábitos que necesitas adoptar en este momento, con facilidad de saber como comenzar a implementarlos a tu rutina, está encaminado a elevar tu productividad, crear hábitos saludables y eliminar los nocivos, forjar una mentalidad adecuada, descubrir nuevas habilidades y potenciar tu desarrollo personal y profesional. Contenido del libro: Trucos que te motivarán a hacer lo que sea Como memorizar y aprender más rápido Como cambiar tus malos hábitos fácilmente El hábito que cambió mi vida Los 3 hábitos para generar felicidad en tu vida Hábitos que cambiarán tu vida Consejos para leer un libro a la semana Como regular tu horario de sueño Como levantarse temprano sin sentirse cansado Comenzando a meditar Ranking de buenos habitos

The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.

They say that the greatest trick the Devil ever pulled was convincing us that he doesn't exist. In this book, Yehuda Berg uses the device of an as told to autobiography to explain the concept of The Adversary, which plays a major role in Kabbalistic wisdom. Readers learn that Satan exists within everyone, manifesting as a recurrent little voice of uncertainty and negativity, and that that is how havoc is wreaked throughout the world. By doing the spiritual work that Kabbalah teaches, readers banish doubt and evil influences from their lives and eliminate chaos from the world. Although author Berg takes creative license with the narrative, he presents a truthful representation of Kabbalah's view on the force of evil in the physical universe.

"Templar presents 100 golden behaviors for creating wealth, making it grow, and making it last--rules that work and techniques readers can begin using immediately"--Publisher description.