Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students.

This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.

Good management is a precious commodity in the corporate world. Guide to Management Ideas and Gurus is a straight-forward manual on the most innovative management ideas and the management gurus who developed them. The earlier edition, Guide to Management Ideas, presented the most significant ideas that continue to underpin business management. This new book builds on those ideas and adds detailed biographies of the people who came up with them-the most influential business thinkers of the past and present. Topics covered include: Active Inertia, Disruptive Technology, Genchi Genbutsu (Japanese for "Go and See for Yourself"), The Halo Effect, The Long Tail, Skunkworks, Tipping Point, Triple Bottom Line, and more. The management gurus covered include: Dale Carnegie, Jim Collins, Stephen Covey, Peter Drucker, Philip Kotler, Michael Porter, Tom Peters, and many others.

E-business is much more than e-commerce. Companies can spend millions of pounds developing online retail outlets without altering their organization or procedures. This text introduces managers to the nature and scope of this change.

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.