"TRB’s Airport Cooperative Research Program (ACRP) Report 26: Guidebook for Conducting Airport User Surveys explores the basic concepts of survey sampling and the steps involved in planning and implementing a survey. The guidebook also examines the different types of airport user surveys, and includes guidance on how to design a survey and analyze its results"--Publisher's description

This report provides methods and useful information for conducting effective user surveys at airports. The guidebook introduces the basic concepts of survey sampling and the steps involved in planning and implementing a survey; describes the different types of airport user surveys; and provides guidance on how to design a survey and analyze its results. This guidebook will be of value to airport operators, planners, designers, and other takeholders that need to survey airport users to obtain useful information to plan and operate their facilities appropriately and efficiently. Airport facilities can include all aspects of airport terminal buildings, parking lot operations, surface transportation, food and retail services, and employee accommodations, among others.

Airport user surveys have traditionally been used to obtain information for facility planning. More recently, however, surveys are being used to measure satisfaction as a way to identify actions that could improve the customer experience and increase non-aeronautical revenues, particularly those from passenger terminal concessions. The TRB Airport Cooperative Research Program's ACRP Research Report 235: Guidebook for Conducting Airport User Surveys and Other Customer Research provides airport managers and staff involved in customer research, as well as airport consultants and other stakeholders, with guidance on the effective use of airport user surveys and other customer research techniques. Supplementary to the report is Appendices A through L.

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Airports worldwide are setting aggressive zero- or low-emissions targets. To meet these targets, airports are deploying new strategies, adopting innovative financing mechanisms, and harnessing the collective influence of voluntary emissions and reporting programs. In tandem, new and affordable zero- or low-emissions technologies are rapidly becoming available at airports. The TRB Airport Cooperative Research Program's ACRP Research Report 220: Guidebook for Developing a Zero- or Low-Emissions Roadmap at Airports covers all steps of roadmap development, from start to finish, using conceptual diagrams, examples, best practices, and links to external tools and resources. While the main focus of this Guidebook is airport-controlled greenhouse gas (GHG) emissions, it provides discussion about airport-influenced emissions from airlines, concessionaires, and passengers. Whereas other guidebooks and reference material provide airports with information on emissions mitigation and management (for example, the Federal Aviation Administration's Airport Carbon Emissions Reduction, ACRP Report 11: Guidebook on Preparing Airport Greenhouse Gas Emissions Inventories, and the Airport Council International's Guidance Manual: Airport Greenhouse Gas Emissions Management), this Guidebook articulates steps for creating an airport-specific emissions roadmap.