This book provides easy to follow and helpful advice on how to run a fundraising program within your school. It is structured around CIRCLE's fifty top fundraising tips, which have been accumulated during CIRCLE's extensive consultancy work across Australia in the last thirty years. This book is broken into parts and conceptualises fundraising as a giving tree continuum, nurturing the donor using the key techniques of friendraising, coupled with donor research and careful stewardship, to enable a smooth transition from small donor to large.

Need help raising money for your child's school, sports team or club? A Mom's Guide to School Fundraising by Sarah Barrett answers all your questions in a light-hearted, informative and entertaining way.Parents all over the country are taking action and working with their schools to raise money. This book will give you the ideas you need - whether you want to go big or stay small, whether you have a ton of time or need to raise funds quickly - to bring money into your kids' school and make a difference.Sarah Barrett has been fundraising at her daughters' school for over five years. She is a former teacher and small business owner with an MA in Education who has traded in her full-time career to dedicate her time and energy to fundraising for her neighborhood school. In this guide, you will learn how to:* Write solicitation letters that yield donations large and small.* Use email marketing techniques to increase fundraising and participation.* Get kids involved so they understand the importance of giving back.* Produce and promote events tailored for your school community.* Evaluate the Return On Investment (ROI) for each event so you're not investing time and energy into an event that makes only a small fraction of what you need.What parents are saying about this guide:"As co-chair of our local PTSA I can say with absolute conviction that A Mom's Guide to School Fundraising" offers a host of insightful answers to the age-old, but oft overlooked question of 'why do you need to raise money for your school?' It also answers the equally as important 'how'. Packed with practical and easy to follow advice from schools in almost every state in the nation, this guide will leave you with a plethora of 'a-ha' moments. Truly, a must-read for all schools looking for new ideas to raise funds and stay competitive in this economic climate. Its more than an informational guide, its an investment in the future of your school." -Melissa Bolton, mom/PTA co-chair in Rochester, NY "If you're trying to fundraise for your school, this book is a must-read. Sarah's extensive tips and resources will save you tons of time and frustration AND help you raise tons of money!" -Heather McCarron Allard, The Mogul Mom"Sarah Barrett's book is full of great fundraising ideas. The book is set out in an easy to understand format and categorized so that you can easily pick and choose from her menu of ideas. She provides detailed concrete suggestions, scripts, and emails that you can use for contacting families and businesses. A wonderful resource and useful for fundraising newbies and veterans alike." -Rebecca Rabson, Mom, business owner, Massachusetts"If your school needs to fundraise, reading Sarah Barrett's book A Mom's Guide to School Fundraising is a great first step. In addition to detailing a huge range of successful fundraisers from around the country - from raffles to phone-a-thons to auctions to book fairs - it explains the complexities of each. A Mom's Guide to School Fundraising is an idea generator, a brain sparker, a realistic look at the hard work involved, and a significant time-saver for your planning team." -Ellen Zimmerman, President, Jewish Holidays In A Box

Being a head of school is both challenging and rewarding work. Heads of school and those who aspire to the role are expected to engage alumni and parents and raise money effectively; yet, most have received little or no training or support in advancement. In Fundraising for Schools: 8 Keys to Success Every Head of School Should Know, veteran fundraising consultant Linda Wise McNay demystifies fundraising for school leaders. This innovative book will guide school leaders on: How heads of school should manage their time in every stage of their fundraising and stewardship efforts The importance of board leadership The critical relationship between the head of school and, if there is one, the chief development officer Detailed instruction on "how to ask" McNay offers lessons that she routinely shares with her independent school clients. Some schools do not have a chief development officer or experienced advancement staff. She shares detailed explanations of which fundraising tasks are the most important and which should be undertaken first by school leadership. She explains annual giving, major giving, capital campaigns, and the school's endowment. This book is organized into eight chapters: Chapter One: Three Secrets to Successful Fundraising. Schools cannot be supported by tuition alone. Therefore, the head of school needs to devote significant time and attention to fundraising. A school leader must be able to present the case for support and lead the board and staff in a team effort to ask for funds, all while following a coordinated plan of action. Chapter Two: Fundraising Methods by Rate of Return. A school fundraising plan should include scheduled direct mail, telephone, event, sponsorship, email, and personal solicitations. Effectiveness of all solicitations is enhanced with an accurate database and appropriate stewardship. Chapter Three: The Big Ask. The head of school needs to be able to talk about money-a lot. The greatest reason people give money is because they are asked in person! Chapter Four: Forge a Lasting Partnership with the Chief Development Officer. Development is the process of building long-term, positive, and mutually beneficial relationships between donors and the school. This is best achieved by the combined efforts of the head of school and the development staff member(s) and volunteers. It is definitely not a one-person job. Chapter Five: A Primary Responsibility of the Board Is to Raise Money. One hundred percent of board members should participate in fundraising both as donors and in soliciting others to all campaigns at your school. Chapter Six: Operational Funds Have Less Donor Appeal, but They Are Essential. Most schools begin their fundraising efforts with the annual fund. You must create a case for annual operating needs and train your volunteers on the importance of unrestricted giving. Chapter Seven: Capital Campaigns Occur Every Three to Five Years, so Prepare Yourself. Everyone is an annual fund prospect. Some donors are also capital gift prospects. The top 10 donors are critical to your campaign success. Chapter Eight: Endowment Building for the Future. The best way to build an endowment for your school is to initiate a planned giving program.

Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.

Higher ed fundraising can't keep doubling down on ineffective practices. We can't keep hoping donors give. Instead, we need to give donors hope. We need to adapt to new philanthropic realities in higher education, both to avoid wasteful, depletive fundraising and to optimize our institutions ability to produce more significant, sustainable fundraising results. This will require rethinking how we organize ourselves at every level, including the board, executive team, and advancement operation. In the largest sense, what we must be most attentive to going forward is what we've been inattentive to in the past: the growing gap between what institutions wanted and hoped for from their donors and what donors wanted and hoped for from schools, colleges and universities. In The Future of Fundraising, James M. Langley describes the changing philanthropic behaviors and expectations of our donors, then details the strategies and tactics that will allow fundraising operations and institutions to detect and catch the prevailing winds in their sails and thereby expedite the advancement of their missions and sustain donor trust. Langley contrasts old, increasingly ineffective approaches with current and emerging best practice, unpacking in practical detail how we must organize ourselves and how we must create new models of collaboration to establish a more adaptive craft. From the author of Fundraising for Presidents and Fundraising for Deans, this new book that will challenge, inspire, and empower you to create the conditions at your college or university for more sustainable philanthropic growth.

Successful Fundraising for the Academic Library: Philanthropy in Higher Education covers fundraising, a task that is often grouped into a combination role that may include, for example, the university museum or performance venue, thus diluting the opportunity for successful fundraising. Because the traditional model for higher education fundraising entails the cultivation of alumni from specific departments and colleges, the library is traditionally left out, often becoming a low-performing development area with smaller appropriations for fundraising positions. Most higher education development professionals consider the library fundraising position a stepping stone into another position with higher pay and more potential for professional advancement down the road rather than as a focus for their career. However, for universities that invest in development professionals who know how to leverage the mission of libraries to the larger alumni and friend community, the results include innovative and successful approaches to messaging that resonates with donors. This book provides information that applies to all fundraising professionals and academic leaders looking to strengthen their programs with philanthropic support, even those beyond university libraries. - Makes the case for university libraries as a viable avenue for donor engagement that translates to all academic areas of higher education fundraising - Highlights the importance of collaborative relationships and fundraising strategies with academic leaders, donors, and fundraising staff - Outlines strategies that have resulted in fundraising success for academic and research libraries at universities of varying size and culture