Guía práctica de pragmática del español es un texto introductorio en español. Ofrece introducciones accesibles a una importante variedad de teorías y conceptos imprescindibles en el campo de la pragmática del español. El libro contiene 22 capítulos divididos en seis secciones que cubren: actos de habla, formas de tratamiento, cortesía y descortesía, comunicación y persuasión, discurso digital, metodología en pragmática. Los diferentes capítulos incluyen ejemplos tomados de la comunicación cara a cara y en línea, lecturas (recomendadas y complementarias), y preguntas y actividades que toman como punto de partida diferentes variedades del español y diferentes contextos sociales, culturales y/o políticos en el mundo hispanohablante. Constituye un recurso valioso para estudiantes de pragmática y lingüística hispánica, tanto hablantes nativos como estudiantes de español avanzado.

The Routledge Handbook of Spanish Pragmatics is the first volume to offer a comprehensive overview of advances in Spanish Pragmatics, addressing different types of interaction and the variables, both social and linguistic, that can affect them. Written by a diverse set of experts in the field, the handbook unifies two major approaches to the study of pragmatics, the Anglo-American and European Continental traditions. Thirty-three chapters cover in detail both pragmatic foundations (e.g. speech act theory, implicature and relevance, deixis) and interfaces with other concepts, including: • Discourse • Variation; Culture and interculture • (Im)politeness; humor • Learning contexts and teaching • Technology This is an ideal reference for advanced undergraduate and postgraduate students, and researchers of Spanish language and linguistics.

Most journal articles, edited volumes and monographs on youth language practices deal with one specific variety, one geographical setting, or with one specific continent. This volume bridges these different studies, and it approaches youth language from a much broader angle. A global framework and a diversity of methodologies enable a wider perspective that gives room to comparisons of youth’s manipulations and linguistic agency, transnational communicative practices and language contact scenarios. The research presented addresses structural features of everyday talk and text, youth identity issues related to specific purposes and contexts, and sociocultural emphases on ideologies and belonging. Combining insights into sociolinguistic and structural features of youth language, the volume includes case studies from Asia (Indonesia), Australia and Oceania (Arnhem Land, New Ireland), South America (the Amazon, Chile, Argentina), Europe (Germany, Spain) and Africa (Uganda, Nigeria, DR Congo, Central African Republic, South Africa). It expands on existing publications and offers a more comparative and "global" approach, without a division of youth’s strategies in terms of geographical space or language family. This collection, including a conceptual introduction, is of interest to scholars from several linguistic subfields working in different regional contexts as well as sociologists and anthropologists working in the field of adolescence and youth studies.

Located at the intersection of humanities and applied informatics, the fledgling discipline of Digital Humanities is bringing new impulses to the field of (Romance) linguistics. Those are especially productive in the context of migration and heteroglossic practices, which encounter constraining language ideologies in Western societies. The aim of this volume is to critically reflect on both the usefulness and limitations of digitization in different areas and superdiverse contexts of the Spanish-speaking world. Through 11 case studies, it illuminates the digital turn from different theoretical and methodological perspectives, providing a better understanding of the complex interplay between language and digitization.

The surge in the demand for higher education is closely connected with the liberalization and globalization of education. Websites and social media have been chosen for promotional purposes for obvious reasons – they are globally accessible. For rapid communication of a significant amount of information, virile institutional websites and social media spaces with promotional messages have become very important assets for higher institutions and their stakeholders. Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students.

The present volume focuses on complimenting behavior, including the awarding of (self-)praise, as manifested on social media. These commonplace activities have been found to fulfil a wide range of functions in face-to-face interaction, discoursal and relational amongst others. However, even though the giving of compliments and praise has become a pervasive practice in online environments, it remains a largely underexplored field of study within pragmatics. Self-praise is an activity that appears at the present time to be rapidly gaining ground online, and the various functions it performs clearly also need further investigation. The different contributions to this ground-breaking volume – 12 in total – aim to address this gap in research by exploring and shedding light on a number of aspects of these phenomena in a range of languages and language varieties. New socio-digital contexts are examined, supported in some cases by social networking sites not previously studied in complimenting behavior research. These include Facebook, Instagram, Renren, Twitter, as well as web forums, message boards and live text commentary.

Recent years have seen a burgeoning interest in interactional humour from social and pragmatic perspectives, with fascinating results. Released more than a decade later than Norrick and Chiaro (2009) Humor in Interaction, The Pragmatics of Humour in Interactive Contexts gathers some of the most recent work on humour in interaction, with contributions taking (meta)pragmatic approaches to the analysis of various genres of interactive humour in both online and offline settings. This volume illustrates that a range of methodologies and perspectives can be applied to the study of such a complex phenomenon. These include analyses with a cognitive orientation and with multimodal approaches, work based on Relevance Theory, the General Theory of Verbal Humour, and Conversation Analysis, among others. In addition, all the authors represented here are recognised experts on the subject, and in most cases, are leading specialists in their respective fields. The book can be of use not only to scholars who study the linguistics of humour in interaction but also to students who wish to pursue research in the area.