Full of drama, dedication, and humor, this book narrates the author’s often frustrating experiences working as an experimental physicist in Cuba after the disintegration of the so-called socialist block. Lacking finance and infrastructure, faced with makeshift equipment, unpredictable supplies, and unreliable IT, Altshuler tells how he and his students overcame numerous challenges to make novel and interesting contributions to several fields of science. Along the way, he explains the science - from studies of ant colonies to superconductivity - either qualitatively or quantitatively, but always at a level fully understandable to an undergraduate student of natural sciences or engineering. An even wider audience, however, may skip the technical sections without missing the essence. With numerous anecdotes, photographs and the author’s own delightful cartoons, the book tells a remarkable, and often amusing story of how successful science can be performed against all odds.

Doing data science is difficult. Projects are typically very dynamic with requirements that change as data understanding grows. The data itself arrives piecemeal, is added to, replaced, contains undiscovered flaws and comes from a variety of sources. Teams also have mixed skill sets and tooling is often limited. Despite these disruptions, a data science team must get off the ground fast and begin demonstrating value with traceable, tested work products. This is when you need Guerrilla Analytics. In this book, you will learn about: The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting. Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny. Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research. Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions. Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects - The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting - Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny - Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research - Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions - Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects

Lawrence of Arabia's forgotten treatise on the art and the science of guerrilla warfare This little booklet reproduces T.E. Lawrence's famed 1920s work The Science of Guerrilla Warfare which shaped the thinking of partisans and guerrilla-hunters alike for more than two generations. Unique in its focus, completely logical in its conclusions and epic in its scope, The Science of Guerrilla Warfare is concerned mainly with the Arab Revolt, led by Lawrence during the First World War. T.E. Lawrence was the preeminent irregular warfare thinker of his day and this small tome allows us the opportunity, a century later, to peer deeply into the unconventional military mind of a genius in the science of guerrilla warfare.

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Much as Che Guevara’s book Guerilla Warfare helped define and delineate a new type of warfare in the wake of the Cuban revolution in 1961, Cyber Guerilla will help define the new types of threats and fighters now appearing in the digital landscape. Cyber Guerilla provides valuable insight for infosec professionals and consultants, as well as government, military, and corporate IT strategists who must defend against myriad threats from non-state actors. The authors take readers inside the operations and tactics of cyber guerillas, who are changing the dynamics of cyber warfare and information security through their unconventional strategies and threats. This book draws lessons from the authors’ own experiences but also from illustrative hacker groups such as Anonymous, LulzSec and Rebellious Rose. Discusses the conceptual and ideological foundation of hackers and hacker groups Provides concrete footholds regarding hacker group strategy Discusses how cyber guerillas are changing the face of cyber warfare and cyber security through asymmetrical, flexible and stealthy means and methods Explains the tactics, techniques, and procedures these hacker groups use in their operations Describes how cyber guerrillas and hackers use the media and influence the public Serves as a must-have guide for anyone who wants to understand—or is responsible for defending against—cyber warfare attacks

This edited volume brings together an international perspective of 22 diverse learning theories applied to a range of informal science learning environments. The book is divided into 7 sections: community of practice, critical theory, identity theory, sociocultural, socioscientific, and social entrepreneurship, systems theory, and theory development. The chapters present how researchers from diverse backgrounds and cultures use theories in their work and how these may be applied as theoretical frameworks for future research. The chapters bridge theory and practice and collectively address a wide range of ages (children-adults) and contexts. The book is written to engage a broad audience of researchers in universities and museums, while appealing to the growing number of researchers and educators who recognize the importance of informal learning to the development of environmental and scientific literacy. It is essential reading for inexperienced researchers and those seeking new theoretical perspectives.

Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.