Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Before the Internet, camcorders, and hundred-channel cable- systems--predating the Information Superhighway and talk of cyber-democracy--there was guerilla television. Part of the larger alternative media tide which swept the country in the late sixties, guerilla television emerged when the arrival of lightweight, affordable consumer video equipment made it possible for ordinary people to make their own television. Fueled both by outrage at the day's events and by the writings of people like Marshall McLuhan, Tom Wolfe, and Hunter S. Thompson, the movement gained a manifesto in 1971, when Michael Shamberg and the raindance Corp. published Guerilla Television. As framed in this quixotic text, the goal of the video guerilla was nothing less than a reshaping of the structure of information in America. In Subject to Change, Deidre Boyle tells the fascinating story of the first TV generation's dream of remaking television and their frustrated attempts at democratizing the medium. Interweaving the narratives of three very different video collectives from the 1970s--TVTV, Broadside TV, and University Community Video--Boyle offers a thought-provoking account of an earlier electronic utopianism, one with significant implications for today's debates over free speech, public discourse, and the information explosion.

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Powerful Frequencies details the central role that radio technology and broadcasting played in the formation of colonial Portuguese Southern Africa and the postcolonial nation-state, Angola. In Intonations, Marissa J. Moorman examined the crucial relationship between music and Angolan independence during the 1960s and ’70s. Now, Moorman turns to the history of Angolan radio as an instrument for Portuguese settlers, the colonial state, African nationalists, and the postcolonial state. They all used radio to project power, while the latter employed it to challenge empire. From the 1930s introduction of radio by settlers, to the clandestine broadcasts of guerrilla groups, to radio’s use in the Portuguese counterinsurgency strategy during the Cold War era and in developing the independent state’s national and regional voice, Powerful Frequencies narrates a history of canny listeners, committed professionals, and dissenting political movements. All of these employed radio’s peculiarities—invisibility, ephemerality, and its material effects—to transgress social, political, “physical,” and intellectual borders. Powerful Frequencies follows radio’s traces in film, literature, and music to illustrate how the technology’s sonic power—even when it made some listeners anxious and frightened—created and transformed the late colonial and independent Angolan soundscape.

During the 1980s war in El Salvador, Radio Venceremos was the main news outlet for the Frente Farabundo Martí para la Liberación Nacional (FMLN), the guerrilla organization that challenged the government. The broadcast provided a vital link between combatants in the mountains and the outside world, as well as an alternative to mainstream media reporting. In this first-person account, "Santiago," the legend behind Radio Venceremos, tells the story of the early years of that conflict, a rebellion of poor peasants against the Salvadoran government and its benefactor, the United States. Originally published as La Terquedad del Izote, this memoir also addresses the broader story of a nationwide rebellion and its international context, particularly the intensifying Cold War and heavy U.S. involvement in it under President Reagan. By the war's end in 1992, more than 75,000 were dead and 350,000 wounded—in a country the size of Massachusetts. Although outnumbered and outfinanced, the rebels fought the Salvadoran Army to a draw and brought enough bargaining power to the negotiating table to achieve some of their key objectives, including democratic reforms and an overhaul of the security forces. Broadcasting the Civil War in El Salvador is a riveting account from the rebels' point of view that lends immediacy to the Salvadoran conflict. It should appeal to all who are interested in historic memory and human rights, U.S. policy toward Central America, and the role the media can play in wartime.

For the first time, a construction of the history of early radio in the Philippines is attempted through the author's painstaking examination of archival records, extant publications, and private memorabilia as well as interviews with radio broadcasters of the time.