Put the best-selling marketing series of all time to work for you. It may well be the wisest investment you ever make. Guerrilla Marketing for Direct Selling is a proven system to explode your business growth.

Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Workbook containing various workshop activities and projects.

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.

The term "guerrilla marketing" might sound ominous, but it's not threatening. The term was coined by Jay Conrad Levinson in 1984; he was describing unconventional, cost-effective inexpensive marketing ideas for small business owners around the world to use to get their brand noticed. The concept is to use non-traditional advertising activities to get your brand out on street level, disrupting pedestrian life enough to grab people's attention. In this book, you'll learn: - How to get immediate results - more customers, larger transactions, lifetime customers - 100 ways to attract prospects after your warm market is exhausted - How to organize all your lead gathering tactics from learning your competitive advantages to scheduling your promotions every day - How to position your offer to special audiences ignored by others - How to build rapport to help you get on people's wavelength - How to identify your prospect's core needs so you become an asset they can't do without - And much, much more.

This guide offers you a step-by-step system on how to apply the proven 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. It teaches how to level the playing field by gaining traffic to your website, convert visitors into paying customers, and ultimately take your business to new levels of profitability and efficiency.

The 2nd International Conference of Business, Accounting, and Economics (ICBAE) 2020 continued the agenda to bring together researcher, academics, experts and professionals in examining selected theme by applying multidisciplinary approaches. This conference is the second intentional conference held by Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto and it is a bi-annual agenda of this faculty. In 2020, this event will be held in 5-6 August at Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto. The theme of the 2nd ICBAE UMP 2020 is “Economics Strength, Entrepreneurship, and Hospitality for Infinite Creativity Towards Sustainable Development Goals (SDGs)”. It is expected that this event may offer contribution for both academics and practitioners to conduct researches related with Business, Accounting, and Economics Related Studies. Each contributed paper was refereed before being accepted for publication. The double-blind peer reviewed was used in the paper selection.