Of Late, Tourism Has Emerged As The Largest Global Service Industry. Rich In Varied Tourism Resources, India Is Emerging On The World Tourism Map As A Favoured Destination.

The Book “Rural Tourism in West Bengal with Special reference to Burdwan, Birbhum and Bankura districts” is developed to acquaint the readers about the richness and diversity of Rural lands of West Bengal, India. Rural Tourism is the most loved activity these days among the global travelers. The book is based on some new dimensions and explores innovation in key managerial practices in community development. This is a qualitative and quantitative research study which is a source of knowledge on several destinations and their related problems and prospects. The readers will get to know about some unique rural products and services of rural Bengal. Some recommendations as provided in this book, will help readers understand on how a rural sight can overcome their challenges to bring more and more opportunities. Overall, this book is a reference for rural travelers, academicians and the students who are involved in the domain of Travel and Tourism.

The book insights into the various issues, aspects, potentials, prospects and challenges of tourism and hospitality sector in India in the age of technological transformation and innovations. It highlights the various cutting edge emerging concepts, practices, policies, marketing strategies of tourism, hospitality and aviation industry in India. The book explores new innovations and key practices in the Indian tourism and hospitality industry. It creates a knowledge base for the students, academicians, researchers and industry practitioners by analyzing the real research gaps and latest developments, trends, and research in the Indian tourism sector. The book also discusses recent initiatives taken by the Government of India to boost this particular sector. The book covers a very important part of syllabus of higher education programs in tourism like MBA (Travel Tourism), MTTM, MTM (IGNOU), MTA, BTS, BTA.

Just as the environment needs to be sustained to encourage ecotourism, other types of tourism must also be thought of in terms of sustainability. With issues generalizable to other developing countries, 17 papers by contributors primarily from India and Australia analyze the importance of tourism in India's economic development and measures taken to ensure sustainable growth of this industry. Specialists narratively and graphically detail aspects of India's tourism such as trends in number and satisfaction ratings of tourists, national policies, environmental issues, employment generation, regional tourism, eco-friendly and national park tourism. Annotation copyrighted by Book News, Inc., Portland, OR

With special reference to tourism in Andhra Pradesh and contributions of Andhra Pradesh Tourism Development Corporation.