The definitive guide to contemporary and historical graphic design for designers and creatives. Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years. Extensively illustrated with both historical and contemporary examples, each topic is divided into concise and easily digestible sections. This introductory primer will provide a thorough foundation in all the key ideas, issues, contexts and applications surrounding graphic design, expanding your knowledge and understanding of the rich world of visual communication.

DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid—and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.

This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and prototyping – as well as the evaluation, training and manufacturing – of products, systems and services. Combining theoretical contributions, case studies, and reports on technical interventions, it covers a wide range of topics in ergonomic design including: ecological design; educational and game design; cultural and ethical aspects in design; user research and human–computer interaction in design; as well as design for accessibility and extreme environments, and many others. The book particularly focuses on new technologies such as virtual reality, state-of-the-art methodologies in information design, and human–computer interfaces. Based on the AHFE 2018 International Conference on Ergonomics in Design, held on July 21–25, 2018, in Orlando, Florida, USA, the book offers a timely guide for both researchers and design practitioners, including industrial designers, human–computer interaction and user experience researchers, production engineers and applied psychologists.

Graphic artists and fine artists looking for new marketing opportunities will find 2,500 buyers of all types of art in this new edition. Included are articles which illuminate the skills and marketing tactics necessary to be a successful graphic or fine artist, and interviews with successful professionals, which offer many helpful tips.

The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.

Baby boomers feeling nostalgic, hipsters longing for the handmade, and anyone interested in going retro can stop right here! This is the definitive guide to the fun and quirky world of retro crafts, written by a diva of the style. It’s jam-packed with history and wonderful images from vintage pamphlets, collections, and flea market hunts. Everything memorable is included, from the ridiculous to the sublime, along with the lowdown on collecting, Junking 101, and creating a crafting group. Forty retro-inspired projects run the gamut from glitter frames and matchbox purses to bottlecap men and teacup ladies, plus lovable Plastic Flower Pixies; the Sparkling Sputnik and its desk-top compadre, the Beauty Orb; and the unforgettable Reinbeer. Variations and creative suggestions will keep readers inspired.