In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.

The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

When it comes to architecture, there has been a focus on sustainable buildings and human well-being in the built environment. Buildings should not only be environmentally friendly and sustainable, but dually focused on human health, wellness, and experience. This includes considerations into the quality of buildings, ranging from ventilation to thermal comfort, along with environment considerations such as energy usage and material selection. Specific architectural choices and design for buildings can either contribute to or negatively impact both society and the environment, leading research in the field of architecture to be focused on environmental and societal well-being in accordance with the built environment. The Research Anthology on Environmental and Societal Well-Being Considerations in Buildings and Architecture focuses on how the built environment is being constructed to purposefully enhance societal well-being while also maintaining green standards for environmental sustainability. On one side, this book focuses on the specific building choices that can be made for the purpose of human well-being and the occupants who will utilize the building. On the other side, this book also focuses on environmental sustainability from the standpoint of green buildings and environmental concerns. Together, these topics allow this book to have a holistic view of modern architectural choices and design. This book is essential for architects, IT professionals, engineers, contractors, environmentalists, interior designers, civil planners, regional government officials, construction companies, policymakers, practitioners, researchers, academicians, and students interested in architecture and how it can promote environmental and societal well-being.

Industrial houses have, in recent years, begun to favor green products and financial institutions are funneling investible funds to environmentally friendly industries as a priority. Implementation of green policy to support these changes requires economic as well as political support from various influential countries. Success of green policies will inevitably benefit biodiversity and global environmental health. The Handbook of Research on Economic and Political Implications of Green Trading and Energy Use is a scholarly research publication that presents global perspectives on the impact of green financing and accounting on the health of the environment while highlighting issues related to carbon trading, carbon credit, energy use, and energy efficiency and their impact on economic outputs. This reference features a range of topics including environmental policies and sustainable development and is essential for academicians, environmental scientists, policymakers, political scientists, students, and researchers.

In recent years, the global economy has struggled to meet the nutritional needs of a growing populace. In an effort to circumvent a deepening food crisis, it is pertinent to develop new sustainability strategies and practices to provide a stable supply of food resources. Urban Agriculture and Food Systems: Breakthroughs in Research and Practice is an authoritative resource on the latest technological developments in urban agriculture and its ability to supplement current food systems. The content within this publication represents the work of topics such as sustainable production in urban spaces, farming practices, and urban distribution methods. This publication is an ideal reference source for students, professionals, policymakers, researchers, and practitioners interested in recent developments in the areas of agriculture in urban spaces.

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.