Recent archaeological discoveries, coupled with long-lost but now available epigraphical evidence, and a more expansive view of literary sources, provide new and dramatic evidence of the emergence of rhetoric in ancient Greece. Many of these artifacts, gathered through onsite fieldwork in Greece, are analyzed in this revised and expanded edition of Greek Rhetoric Before Aristotle. This new evidence, along with recent developments in research methods and analysis, reveal clearly that long before Aristotle’s Rhetoric, long before rhetoric was even stabilized into formal systems of study in Classical Athens, nascent, pre-disciplinary “rhetorics” were emerging throughout Greece.

Recent archaeological discoveries, coupled with long-lost but now available epigraphical evidence, and a more expansive view of literary sources, provide new and dramatic evidence of the emergence of rhetoric in ancient Greece. Many of these artifacts, gathered through onsite fieldwork in Greece, are analyzed in this revised and expanded edition of GREEK RHETORIC BEFORE ARISTOTLE. This new evidence, along with recent developments in research methods and analysis, reveal clearly that long before Aristotle's Rhetoric, long before rhetoric was even stabilized into formal systems of study in Classical Athens, nascent, pre-disciplinary "rhetorics" were emerging throughout Greece. These newly acquired resources and research procedures demonstrate that oral and literate rhetoric emerged not only because of intellectual developments and the refinement of technologies that facilitated communication but also because of social, political and cultural forces that nurtured rhetoric's growth and popularity throughout the Hellenic world. GREEK RHETORIC BEFORE ARISTOTLE offers insights into the mentalities forming and driving expression, revealing, in turn, a great deal more about the relationship of thought and expression in Antiquity. A more expansive understanding of these pre-disciplinary manifestations of rhetoric, in all of their varied forms, enriches the history and the nature of classical rhetoric as a formalized discipline. RICHARD LEO ENOS is Professor and holder of the Lillian Radford Chair of Rhetoric and Composition at Texas Christian University. His research concentration is in classical rhetoric with an emphasis in the relationship between oral and written discourse. He is past president of the American Society for the History of Rhetoric (1980-1981) and the Rhetoric Society of America (1990-1991). He received the RSA George E. Yoos Award Distinguished Service and was inducted as an RSA Fellow in 2006. He is the founding editor of ADVANCES IN THE HISTORY OF RHETORIC and the editor (with David E. Beard) of ADVANCES IN THE HISTORY OF RHETORIC: THE FIRST SIX YEARS (2007, Parlor Press). He is also the author of ROMAN RHETORIC: REVOLUTION AND THE GREEK INFLUENCE, Revised and Expanded Edition (2008, Parlor Press). LAUER SERIES IN RHETORIC AND COMPOSITION, edited by Catherine Hobbs, Patricia Sullivan, Thomas Rickert, and Jennifer Bay.

Central to rhetorical theory, the enthymeme is most often defined as a truncated syllogism. Suppressing a premise that the audience already knows, this rhetorical device relies on the audience to fill in the missing information, thereby making the argument more persuasive. James Fredal argues that this view of the enthymeme is wrong. Presenting a new exegesis of Aristotle and classic texts of Attic oratory, Fredal shows that the standard reading of Aristotle’s enthymeme is inaccurate—and that Aristotle himself distorts what enthymemes are and how they work. From close analysis of the Rhetoric, Topics, and Analytics, Fredal finds that Aristotle’s enthymeme is, in fact, not syllogistic and is different from the enthymeme as it was used by Attic orators such as Lysias and Isaeus. Fredal argues that the enthymeme, as it was originally understood and used, is a technique of storytelling, primarily forensic storytelling, aimed at eliciting from the audience an inference about a narrative. According to Fredal, narrative rather than formal logic is the seedbed of the enthymeme and of rhetoric more broadly. The Enthymeme reassesses a fundamental doctrine of rhetorical instruction, clarifies the viewpoints of the tradition, and presents a new form of rhetoric for further study and use. This groundbreaking book will be welcomed by scholars and students of classical rhetoric, the history of rhetoric, and rhetorical theory as well as communications studies, classical studies, and classical philosophy.

This complete guide to ancient Greek rhetoric is exceptional both in its chronological range and the breadth of topics it covers. Traces the rise of rhetoric and its uses from Homer to Byzantium Covers wider-ranging topics such as rhetoric's relationship to knowledge, ethics, religion, law, and emotion Incorporates new material giving us fresh insights into how the Greeks saw and used rhetoric Discusses the idea of rhetoric and examines the status of rhetoric studies, present and future All quotations from ancient sources are translated into English

Is it fair to judge early Green rhetoric by the standards of Plato and Aristotle? In The Origins of Rhetoric in Anceint Greece, Thomas Cole argues that it is not; yet this is precisely the path taken by current scholarship on the subject. Arguing against this view, Cole sees early Greek rhetoric as largely unsystematic efforts to explore, more by example then by precept, all aspects of discouse. (One might as well term these efforts philosophy as rhetoric, since neither term was current at the time.) Replacing these early texts by such treatises as the Rhetoric of Aristotle, Cole explains, can only be understood as part of a gradual process, as artistic prose came to be disseminated in written texts and so available in a form that, for the first time, could be analyzed, evaluated, and closely imitated.

A “singularly accurate, readable, and elegant translation [of] this much-neglected foundational text of political philosophy” (Peter Ahrensdorf, Davidson College). For more than two thousand years, Aristotle’s“Art of Rhetoric” has shaped thought on the theory and practice of persuasive speech. In three sections, Aristotle defines three kinds of rhetoric (deliberative, judicial, and epideictic); discusses three rhetorical modes of persuasion; and describes the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers an authoritative yet accessible new translation of Aristotle’s “Art of Rhetoric,” one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett’s translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.

Rhetoric thoroughly infused the world and literature of Graeco-Roman antiquity. This Companion provides a comprehensive overview of rhetorical theory and practice in that world, from Homer to early Christianity, accessible to students and non-specialists, whether within classics or from other periods and disciplines. Its basic premise is that rhetoric is less a discrete object to be grasped and mastered than a hotly contested set of practices that include disputes over the very definition of rhetoric itself. Standard treatments of ancient oratory tend to take it too much in its own terms and to isolate it unduly from other social and cultural concerns. This volume provides an overview of the shape and scope of the problems while also identifying core themes and propositions: for example, persuasion, virtue, and public life are virtual constants. But they mix and mingle differently, and the contents designated by each of these terms can also shift.