From the kitsch cuteness of Hello Kitty to the cult of manga and anime, Japanese design has long paved the way for the West to follow. Graphic Japan goes beyond this well-known territory to reveal the myriad styles of design produced in Japan today, from packaging to posters, and typography to new media. Contemporary Japanese graphic design is a unique collision of traditional cultural influences and a focused thrust toward modernization on global terms, and the book reflects this marriage of tradition and hypermodernity. Essays on today's innovators are beautifully printed in a simple, elegant manner that is typical of traditional Japanese work, and are combined with bold and colorful visual material which reflects the brash, global commerciality of much new material. This book is an inspirational "must" for designers in the West.

For many, Made in Japan is synonymous with quality the perfect marriage of aesthetic appeal and functionality. The intentions of the designer can be found in the slightest detail, but none are overworked, preferring spare elegance to busy excess. Mixing traditional art and philosophy with contemporary design to create a material and visual culture that blends seamlessly into their lives at home. With this strong national identity and focus on design, it is no wonder their creative output is admired and imitated throughout the world. Made in Japan highlights more than 40 creatives from different fields who exemplify this design character through their work in graphic design and branding, illustration, packaging, fashion, product and spatial design.

Japanese graphic design enjoys a unique reputation in the design world, with a distinct aesthetic that makes it instantly recognizable to experts and amateur designers alike. This book explores this unmistakable discipline from all angles, from historical and cultural backgrounds of the form to contemporary work. It features interviews with contemporary designers, discussions on cultural influences such as yamato-e, ukiyo-e, and manga, historical information on the movement's development, and numerous examples of exceptional projects by Japanese designers organized in four categories: logos, posters and books, branding, and packaging. Articles by graphic designers like Masaaki Hiromura, Daigo Daikoku, Eriko Kawakami and more round out the contents, making Japanese Graphics a comprehensive guide to this fascinating field of design.

Latest title in the "Graphic Lives" series