In Grand Slams of Tennis, join author and tennis tragic Eamon Evans as he picks apart the rich tapestry that is the history of Grand Slam tennis. Learn who liked to play without underpants, who never changes her socks, which player has been in and out of jail ... and which one became a nun. Complete with profiles of each of the four Grand Slam tournaments, as well as breakdowns of modern tennis’s most breathtaking matches and an insight into what being a champion is like off the court, this is a must-read for any fan who likes their tennis served with a laugh. The Grand Slams of Tennis are big in every way: they feature the most players and they fork out the most prize money; they have the shiniest trophies and the noisiest crowds. Factor in insane fans, legendary tempers and disintegrating wigs, and you’ve got everything you need for high drama on centre court.

World Tennis Magazine brings readers through the 2012 Grand Slam tennis season through recaps of the Australian Open, French Open, Wimbledon and the US Open, including full results, reports and the award-winning photography of Cynthia Lum, that make for excellent frameable photos or keep-sake posters.

Who moves fastest around the court? Which tournament awards their champion a silver pear? Are lefties more successful than right-handed players? Which player admits to smashing 70 rackets a year during his career? From detailed portraits of the icons of the sport to astonishing statistics and the champions’ most remarkable records, this collection of superbly entertaining infographics includes everything you need to know about the tennis world. Whether it is Serena Williams’ record-breaking wins, the tallest and shortest players on the tour, or Sam Groth’s 163.7mph serve, You Cannot Be Serious! has it covered. The eccentric side of the sport is here too, including players’ peculiar training methods, Andy Murray’s and Maria Sharapova’s pet dogs, and the most outlandish fashion to have graced the courts. Charting the greatest and most iconic moments in tennis, from 17-year-old Boris Becker’s unexpected Wimbledon victory to Roger Federer’s 20th Grand Slam singles title, You Cannot be Serious! is the perfect companion for devoted amateur players and armchair fans alike.

Looks at the life and career accomplishments of the formerly top-ranked professional tennis player.

All the passion, drama, and beauty of tennis is captured in this most up-to-date comprehensive history--from its early beginnings as a sport, the greatest matches ever played, to its global star players and personalities of present day. This volume is a must-read for tennis aficionados. Tennis, the much-loved sport, is a game for the ages dating back to sixteenth-century royal court matches played by King Henry VIII. History of Tennis captures the sport's long history, never short of theatrics, rivalries, power plays, political controversies, and inspiring personal stories. Beautiful historic and contemporary images of gripping matches like the unforgettable Bjorn Borg versus John McEnroe tiebreak match in 1980, to behind-the-scenes moments with tennis legends, and never-before-seen shots, grace each page accompanied by Richard Evans's intriguing stories and unique insight detailing the evolution of this majestic sport by decade. Starting as a European royal pastime and gaining popularity in England and France, the sport made its way to America in the late 1870s as the new game of lawn tennis, creating along the centuries legendary tennis superstars such as Bill Tilden, Suzanne Lenglen and the Four Musketeers, Fred Perry, Billie Jean King, John McEnroe, and Steffi Graf. Now one of the most highly watched sports globally with top-billing icons like Novak Djokovic, Serena Williams, Rafael Nadal, and Naomi Osaka, there is no stopping the power of this allenthralling game. This is a must-have volume for lifelong fans and those intrigued by the sporting theater and grand culture of tennis.

ROGER FEDERER. RAFAEL NADAL. NOVAK DJOKOVIC. At the highest echelons of tennis, a few names stand out. Dominating the rankings, these famous big hitters are unarguably among the finest players in the world, with multiple Grand Slams to their credit. But how do today's champions compare with those of earlier eras? From 'Big' Bill Tilden and Pancho Gonzalez to Rod Laver and Pete Sampras, who makes the grade as the greatest male singles player of all time? Better known as the Speaker of the House of Commons, John Bercow has enjoyed a successful dual career in the tennis world as competitive junior player and qualified coach. Ideally placed to argue the merits of the maestros, in this fascinating guide he sets out to determine just who is the greatest of the greats. It is no easy task. Court surfaces and ball speeds have changed, racket technology has revolutionised the game, and trying to distinguish the best from the rest is as challenging as it is enjoyable. Drawing on published records of past glories, and offering his own analysis and reasoning, Bercow describes the accomplishments of twenty all-time tennis heroes and suggests a hall of fame from the unashamed vantage point of the lifelong enthusiast. Let the debate begin...

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?