'SEO Made Easy' is a practical, actionable, plain-English guide to modern search engine optimisation. Building on his global best-seller 'Outsmarting Google', renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month

This major new Handbook synthesises more than two decades of scholarly research, and provides a comprehensive overview of the field of terrorism studies. The content of the Handbook is based on the responses to a questionnaire by nearly 100 experts from more than 20 countries as well as the specific expertise and experience of the volume editor and the various contributors. Together, they guide the reader through the voluminous literature on terrorism, and propose a new consensus definition of terrorism, based on an extensive review of existing conceptualisations. The work also features a large collection of typologies and surveys a wide range of theories of terrorism. Additional chapters survey terrorist databases and provide a guide to available resources on terrorism in libraries and on the Internet. It also includes the most comprehensive World Directory of Extremist, Terrorist and other Organizations associated with Guerrilla Warfare, Political Violence, Protest and Organized- and Cyber-Crime. The Routledge Handbook of Terrorism Research will be an essential work of reference for students and researchers of terrorism and political violence, security studies, criminology, political science and international relations, and of great interest to policymakers and professionals in the field of counter-terrorism.

Redefining Virtual Teaching Learning Pedagogy Online education is now a growing and critical piece of modern-day infrastructure and this book details how virtual teaching and learning can continue to be transformed through leveraging digital platforms. In the current technology-driven era, education systems are undergoing major changes by adopting advanced digital education strategies. Schools, colleges, and universities around the world have swiftly switched to online delivery modes. Students are learning via new platforms and the use of narrated lectures, podcasts, online quizzes, and other e-learning materials has increased. Virtual learning improves the educational experience, transforms teaching and learning, and provides rich, diverse, and flexible learning opportunities for the digital generation. It also makes students able to gain, share and verify knowledge through different sources such as social media communities, blogging, web-based content writing, video-based learning, etc. The main focus of “Redefining Virtual Teaching Learning Pedagogy” is to bring together leading academic scientists, researchers, and research scholars to exchange and share their experiences and results on all aspects of virtual learning and teaching. The chapters mainly focus on 6 critical areas of virtual teaching and learning: Curriculum and learning objectives Learning materials Pedagogic processes Classroom assessment frameworks Teacher support in the classrooms School leadership and management development. Audience Educators, researchers, academicians, entrepreneurs, and corporate professionals will gain knowledge and be updated about the role & future of virtual teaching and learning and the latest digital tools used for that purpose.

From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it!

Museums and historic sites faced with small budgets and staff can find it intimidating to redesign or create a website from scratch. Concerns over resources make coding and designing (or hiring someone to do so) daunting and expensive. It does not have to be so. Content creation is inescapable when making a website, but designing and constructing a unique website can be as simple as taking an afternoon to use a color chart to pick a color scheme and paste in text from a Word document. All of the tools discussed in the book are free at the base level, and some offer upgrade packages with even more features. The advice and techniques are all created with an eye to making websites work for smaller institutions with limited budgets and timeframes. Every museum professional has come across issues when adapting general software for an institution’s specific needs, and the information in this book will anticipate some of these needs by offering easytoimplement workarounds and information on related software or services that integrate with each website. Features include: Howto guides for Wix, Weebly, WordPress, and Google Sites Detailed comparisons of WYSIWYG (What You See Is What You Get) editors by cost, features, and easeofuse so that you can easily identify which platforms meet your needs Mythbusting of common website and computer assumptions Stepbystep content and design planning guide Basic HTML coding tricks and tips for the slightly more advanced users (or those who want to become so) • A free companion Web site includes links to online resources, ongoing updates to this book to keep it current, and links to other free online tools and software. Go to: https://freethemuseum.wixsite.com/aaslh to request access on this author-created and managed companion site.

For those working in a small library, particularly one that may have little technical support, a foundational knowledge of technology is crucial. Written for librarians, library staff, and administrators at libraries serving populations of 15,000 or less, this LITA guide shows how to successfully develop, implement, sustain, and grow technology initiatives. The contributors draw from personal experience in rural libraries and regional state university libraries to offer guidance for making sound technology decisions. Whether looking for a quick answer or starting an in-depth technology project, readers will quickly find basic information on the full range of library technology, organized into chapters with numerous headings for easy scanning. Topics include An overview of library technology basics Electronic resource fundamentals, including a look at licensing issues Webpage development, Open-source (OS) applications, and a six-step plan for social media and social networking How to create and sustain an effective technology strategy

Practical Internet marketing ideas presented in a user-friendly fashion. Filled with practical online marketing tips for those who have products to sell, the marketing tips in this "must-have" resource book can be applied to any products you may wish to promote via the Internet. Whether you are a novice or an expert, Internet Marketing Made Easy is the book for you. You will take away valuable content that will save you time and energy when marketing on the Internet. Includes an invaluable Glossary of Internet terms to help the not-so-technical Internet marketer.