From humble beginnings to absolutely “killing it” in the field of SEO, Ali Husayni has managed to create the ultimate book for search engine optimization practitioners. An expert marketer, conversion rate optimization specialist, teacher, speaker, and author, Ali has worked with business owners in a myriad of industries to achieve their business goals. In this book, Ali offers the very steps his SEO team at Millionairium utilizes daily to help business owners achieve higher Google Rankings, more prominent online reputations, and an influx of legitimate leads using the power of Google SEO. Why would he give away all his secrets? Ali doesn’t want you to make the same mistakes he made. His trials and the lessons he learned become your benefit in this detailed and yet simple-to-understand new book. You won’t find any Black-Hat SEO here. Only tried, true, and effective techniques that align with Google’s guidelines for helping businesses grow for more profits and higher ROI.

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

An examination of what algorithmic polarization means for society and how conservative elites use media literacy tactics to spread propaganda The Propagandists’ Playbook peels back the layers of the right-wing media manipulation machine to reveal why its strategies are so effective and pervasive, while also humanizing the people whose worldviews and media practices conservatism embodies. Based on interviews and ethnographic observations of two Republican groups over the course of the 2018 Virginia gubernatorial race—including the author’s firsthand experience of the 2017 Unite the Right rally—the book considers how Google algorithms, YouTube playlists, pundits, and politicians can manipulate audiences, reaffirm beliefs, and expose audiences to more extremist ideas, blurring the lines between reality and fiction. Francesca Tripodi argues that conservatives who embody the Christian worldview give authoritative weight to original texts and interrogate the media using the same tools taught to them in Bible study—for example, using Google to “fact check” the news. The result of this practice, tied to conservative marketing tactics, is more than a reaffirmation of existing beliefs: it is a radicalization of content and a changing of narratives adopted by the media. Tripodi also demonstrates the pervasiveness of white supremacy in the conservative media ecosystem, as well as its mainstream appeal, scope, and spread.

Are you tired of watching your bank account drain and credit card balances rise? …All while wondering where the heck your money is going? You see, living without money worries isn’t a fantasy… but if you know the feeling of staring at tens of thousands of dollars’ worth of debt – it sure feels like it The fact is, the average American now has $38,000 worth of debt… What’s even more shocking is, that figure excludes mortgages! So if breaking from the shackles of debt seems overwhelming, don’t worry – it needn’t be The good news is, the path to financial freedom is 20% knowledge, 80% behavior… In fact, you only need to follow a few key principles to turn your financial life around. By following the proven steps inside this book… you can properly pay-off your debt… and pay for your life… without relying on credit cards. Here’s just a fraction of what you’ll learn inside: How to master budgeting without limiting your lifestyle (no, it’s not just skipping coffees every day) The guilt free way to spend (yes, spend) money Why the popular envelope method doesn’t actually work. And what to do instead. 5 simple hacks for increasing your credit score (even if it’s in the 400s right now) How one couple paid off $78,000 in less than 2 years? And how you can replicate their methods. What the millionaire next door types know, that you don’t A house is the best investment, right? Think again after reading this. 7 dangerous money myths which have been masquerading as truths for far too long Investing for absolute beginners - why the stock market, mutual funds or Roth IRAs are not terms you should fear 3 overlooked ways to turn every credit card you have from an expense into a goldmine The #1 type of investment to avoid as a new investor The win-win strategy for ensuring your employer invests in your future But that’s not all, you’ll also discover how to make your first $1,000 a month online. Even if you have no experience, or are a complete technophobe. Including: The real “secret” to making money online. This is the opposite to what every “guru” has been telling you. How one desperate housewife made $1,500 profit her first month, with just a small investment of $200 (and less than 10 hours of work). The unique business model you can use to make $500 a week from your smartphone. The 4 best ecommerce niches for 2019 (you won’t find these on any mainstream websites, and sellers in them are quietly making a killing) How to leverage one of the fastest growing markets on the planet by writing about your favorite subjects. This is one of the most fun and profitable ways to make money online right now An “unsexy” yet reliable way to generate $1,000 in the next week. All it takes is a few emails sent to the right people and 2 hours of computer work and you’re good to go. The little known business model (only taught in a $2,500 program) which is making people 4 and 5 figures a month with less than 60 minutes work a week How to make your first $1,000, with zero investment, even if you don’t have a college degree (or barely finished high school). This method is so simple, we’ve yet to see anyone fail with it. This isn’t one of those “frugal living” books which tells you to live off rice and beans while never leaving the house for 10 years. This isn't a get rich quick off buying and flipping houses book either. Instead, you’ll find no-nonsense, easy-to-follow advice - without any complicated financial language.

At Visme, we are on a mission to help businesses and individuals create branded content they can be proud of, in minutes. Over 2 million people flow through our website every single month with little to no advertising. Not having multi-million dollar marketing budgets did not stop Visme from achieving consistent growth year after year. That’s why our team spent over 450 hours, documenting every single strategy we’ve used to grow our software-as-a-service (SaaS) company in a step-by-step format.

Business model innovation is about increasing the success of an organization with existing products and technologies by crafting a compelling value proposition able to propel a new business model to scale up customers and create a lasting competitive advantage. And it all starts by mastering the key customers. - The importance of business model innovation - Business model innovation enables you to create competitive moats - A multi-faceted concept - Analysts use business models to produce financial analyses - Academics study business models for the sake of classifying things - Most people confuse business models for business plans - Startups confuse business models for monetization strategies - Business model innovation is an experimentation mindset for entrepreneurs - An entrepreneur is not a scientist - Business model innovation is at the same time a mindset, a framework and a set of tools for entrepreneurs - Myth one: the best product wins - Myth two: technology is what gives a competitive advantage - Myth three: business model innovation is just about how you make money - What kind of questions do you need to ask with business model innovation? - Paths toward business model innovation - Engineer an innovative business model from scratch - Find an innovative business model along the way - Use business model innovation as a survival mechanism - Business model innovation examples - Netflix business model innovation (case study) - Amazon business model innovation (case study) - Apple business model innovation (case study) - Google business model innovation (case study) - Facebook business model innovation (case study) - Is business model innovation for anyone? - Key takeaways