The book that helped spark the retro craze for fifties architecture and introduced the term googie to the world is back! First published by Chronicle in 1986, this key survey of mid-century coffee shop and commercial architecture is still the standard work on the subject Googie Redux is a thoroughly revised and expanded edition of the classic and perennial top-selling book that rekindled the craze for 1950s coffee shop and commercial architecture. Long derided by critics as popular folly, the style - so named after John Lautner's eccentric Los Angeles coffee shop - was emblematic of Southern California's car-oriented architecture. By the time of the first edition's debut, these buildings were being demolished by the score. Alan Hess' 1985 Chronicle book did much not only to educate, legitimize, and popularize the style that characterized this endangered architecture, but it helped spark a resurgence of interest into midcentury modern design. Completely revised and significantly expanded in both text and images (some of them recently unearthed for this edition), this redesigned package features is still an entertaining and informative look at the rise, fall, and resurgence of the commercial architecture that changed the American landscape. Includes a greatly expanded guided tour of the iconic buildings in Southern California.

Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.

From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!

Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.

The architecture of Newfoundland typically evokes images of spare but colourful houses and outbuildings by the sea.Newfoundland Modernreveals another dimension that challenges this impression. In over 220 drawings and photographs, Robert Mellin presents the development of architecture in the decades immediately following Newfoundland's 1949 union with Canada. Newfoundland's wholehearted embrace of modern architecture in this era affected planning as well as the design of cultural facilities, commercial and public buildings, housing, recreation, educational facilities, and places of worship, and Premier Joseph Smallwood often relied on modern architecture to demonstrate the progress made by his administration. Mellin explores the links between Smallwood and modern architecture, revealing how Smallwood guided the development of numerous architectural projects. He also looks at the work of two innovative local architects, Frederick A. Colbourne and Angus J. Campbell, showing how their architecture was influenced by their life-long interest in art. The first comprehensive work on an important period of architectural development in urban and rural Newfoundland,Newfoundland Moderncomplements Mellin's award winning book on the outport of Tilting, Fogo Island.

Douglas Burrage Snelling (1916–85) was one of Britain’s significant emigré architects and designers. Born in Kent and educated in New Zealand, he became one of Australia’s leading mid-century architects, of luxury residences and commercial buildings, and a trend-setting designer of furniture, interiors and landscapes. This is the first comprehensive study of Snelling’s pan-Pacific life, works and trans-disciplinary significance. It provides a critical examination of this controversial modernist, revealing him to be a colourful and talented protagonist who led antipodean interpretations of American, especially Wrightian and southern Californian, architecture, design and lifestyle innovations.

The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonald’s. But what about his wife Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple. Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling Mad Men–era salesman with a vision for a fast-food franchise that would become one of the world’s most enduring brands, and a beautiful woman willing to risk her marriage and her reputation to promote controversial causes that touched her deeply. Ray Kroc was peddling franchises around the country for a fledgling hamburger stand in the 1950s—McDonald’s, it was called—when he entered a St. Paul supper club and encountered a beautiful young piano player who would change his life forever. The attraction between Ray and Joan was instantaneous and instantly problematic. Yet even the fact that both were married to other people couldn’t derail their roller coaster of a romance. To the outside world, Ray and Joan were happy, enormously rich, and giving. But privately, Joan was growing troubled over Ray’s temper and dark secret, something she was reluctant to publicly reveal. Those close to them compared their relationship to that of Elizabeth Taylor and Richard Burton. And yet, this volatility paved the way for Joan’s transformation into one of the greatest philanthropists of our time. A force in the peace movement, she produced activist films, books, and music and ultimately gave away billions of dollars, including landmark gifts to the Salvation Army and NPR. Together, the two stories form a compelling portrait of the twentieth century: a story of big business, big love, and big giving.