At his death on the eve of the 20th century, D.L. Moody was widely recognized as one of the most beloved and important of men in 19th-century America. A Chicago shoe salesman with a fourth grade education, Moody rose from obscurity to become God's man for the Gilded Age. He was the Billy Graham of his day--indeed it could be said that Moody invented the system of evangelism that Graham inherited and perfected. Bruce J. Evensen focuses on the pivotal years during which Moody established his reputation on both sides of the Atlantic through a series of highly popular and publicized campaigns. In four short years Moody forged the bond between revivalism and the mass media that persists to this day. Beginning in Britain in 1873 and extending across America's urban landscape, first in Brooklyn and then in Philadelphia, New York, Chicago, and Boston, Moody used the power of prayer and publicity to stage citywide crusades that became civic spectacles. Modern newspapers, in the grip of economic depression, needed a story to stimulate circulation and found it in Moody's momentous mission. The evangelist and the press used one another in creating a sense of civic excitement that manufactured the largest crowds in municipal history. Critics claimed this machinery of revival was man-made. Moody's view was that he'd rather advertise than preach to empty pews. He brought a businessman's common sense to revival work and became, much against his will, a celebrity evangelist. The press in city after city made him the star of the show and helped transform his religious stage into a communal entertainment of unprecedented proportions. In chronicling Moody's use of the press and their use of him, Evensen sheds new light on a crucial chapter in the history of evangelicalism and demonstrates how popular religion helped form our modern media culture.

At his death on the eve of the 20th century, D.L. Moody was widely recognized as one of the most beloved and important of men in 19th-century America. A Chicago shoe salesman with a fourth grade education, Moody rose from obscurity to become God's man for the Gilded Age. He was the Billy Graham of his day--indeed it could be said that Moody invented the system of evangelism that Graham inherited and perfected. Bruce J. Evensen focuses on the pivotal years during which Moody established his reputation on both sides of the Atlantic through a series of highly popular and publicized campaigns. In four short years Moody forged the bond between revivalism and the mass media that persists to this day. Beginning in Britain in 1873 and extending across America's urban landscape, first in Brooklyn and then in Philadelphia, New York, Chicago, and Boston, Moody used the power of prayer and publicity to stage citywide crusades that became civic spectacles. Modern newspapers, in the grip of economic depression, needed a story to stimulate circulation and found it in Moody's momentous mission. The evangelist and the press used one another in creating a sense of civic excitement that manufactured the largest crowds in municipal history. Critics claimed this machinery of revival was man-made. Moody's view was that he'd rather advertise than preach to empty pews. He brought a businessman's common sense to revival work and became, much against his will, a celebrity evangelist. The press in city after city made him the star of the show and helped transform his religious stage into a communal entertainment of unprecedented proportions. In chronicling Moody's use of the press and their use of him, Evensen sheds new light on a crucial chapter in the history of evangelicalism and demonstrates how popular religion helped form our modern media culture.

A History of Religion in America: From the End of the Civil War to the Twenty-First Century provides comprehensive coverage of the history of religion in America from the end of the American Civil War to religion in post 9/11 America. The volume explores major religious groups in the United States and examines the following topics: The aftermath of the American Civil War Immigration’s impact on American religion The rise of the social gospel The fundamentalist response Religion in Cold War America The 60’s counterculture and the backlash Religion in Post-9/11 America Chronologically arranged and integrating various religious developments into a coherent historical narrative, this book also contains useful chapter summaries and review questions. Designed for undergraduate religious studies and history students A History of Religion in America provides a substantive and comprehensive introduction to the complexity of religion in American history.

This book offers an authoritative overview of the history of evangelicalism as a global movement, from its origins in Europe and North America in the first half of the eighteenth century to its present-day dynamic growth in Africa, Asia, Latin America and Oceania. Starting with a definition of the movement within the context of the history of Protestantism, it follows the history of evangelicalism from its early North Atlantic revivals to the great expansion in the Victorian era, through to its fracturing and reorientation in response to the stresses of modernity and total war in the late nineteenth and early twentieth centuries. It describes the movement's indigenization and expansion toward becoming a multicentered and diverse movement at home in the non-Western world that nevertheless retains continuity with its historic roots. The book concludes with an analysis of contemporary worldwide evangelicalism's current trajectory and the movement's adaptability to changing historical and geographical circumstances.