Looking beyond broad theories of globalization, this volume examines the specific effects of globalizing forces on the southern United States. Eighteen essays approach globalization from a variety of perspectives, addressing such topics as relations between global and local communities; immigration, particularly of Latinos and Asians; local industry in a time of globalization; power and confrontation between rural and urban worlds; race, ethnicity, and organizing for social justice; and the assimilation of foreign-born professionals. From portraits of the political and economic positions of Latinos in Miami and Houston to the effects of mountaintop removal on West Virginia communities, these snapshots of globalization across a broad southern ground help redirect the study of the South in response to how the South itself is being reshaped by globalization in the twenty-first century. Contributors: Catherine Brooks, Morristown, New Jersey David H. Ciscel, University of Memphis Thaddeus Countway Guldbrandsen, University of New Hampshire Carla Jones, University of Colorado, Boulder Sawa Kurotani, University of Redlands (Redlands, Cal.) Paul A. Levengood, Virginia Historical Society Carrie R. Matthews, University of North Carolina at Chapel Hill Bryan McNeil, University of North Carolina at Chapel Hill Marcela Mendoza, University of Memphis Donald M. Nonini, University of Toronto James L. Peacock, University of North Carolina at Chapel Hill Barbara Ellen Smith, University of Memphis Jennie M. Smith, Berry College (Mount Berry, Ga.) Sandy Smith-Nonini, University of Toronto Ellen Griffith Spears, Emory University Gregory Stephens, University of West Indies-Mona Steve Striffler, University of Arkansas Ajantha Subramanian, Harvard University Meenu Tewari, University of North Carolina at Chapel Hill Lucila Vargas, University of North Carolina at Chapel Hill Harry L. Watson, University of North Carolina at Chapel Hill Rachel A. Willis, University of North Carolina at Chapel Hill

In 1955 the Fortune magazine list of America's largest corporations included just 18 with headquarters in the Southeast. By 2002 the number had grown to 123. In fact, the South attracted over half of the foreign businesses drawn to the United States in the 1990s. The eight original essays collected here consider this stunning dynamism in ways that help us see anew the region's place in that ever-accelerating, transnational flow of people, capital, and technology known collectively as "globalization." Moving between local and global perspectives, the essays discuss how once faraway places like Latin America, Asia, Africa, and the Indian Subcontinent are now having an impact on the South. One essay, for example, looks at a range of issues behind the explosive growth of North Carolina's Latino population, which grew by almost 400 percent during the 1990s-miles ahead of the national growth percentage of 61. In another essay we learn why BMW workers in Germany, frustrated with the migration of jobs to South Carolina, refer to the American South as "our Mexico." Showing that global forces are often on both sides of the matchup--reshaping the South but also adapting to and exploiting its peculiarities--many of the essays make the point that, although the new ethnic food section at the local Winn-Dixie is one manifestation of globalization, so is the wide-ranging export of such originally southern phenomena as NASCAR and Kentucky Fried Chicken. If a single message emerges from the book, it is this: Beware of tidy accounts of worldwide integration. On one hand, globalization can play to southern shortcomings (think of the region's repute as a source of cheap labor); on the other, the influx of new peoples, customs, and ideas is poised to alter forever the South's historic black-white racial divide.

Celebrated as the home of the blues and the birthplace of rock and roll, Memphis, Tennessee, is where Elvis Presley, B. B. King, Johnny Cash, and other musical legends got their starts. It is also a place of conflict and tragedy--the site of Martin Luther

Revolutionary improvements in technology combined with the leadership elite's enthusiasm for de-regulation of markets and free trade to fuel American-style globalization. The nation rose to economic power after the Spanish-American War, and won both world wars and the Cold war, after which America's power and cultural influence soared as business and financial interests pursued the long-term quest for global markets. But, the tragic events of September 2001 and the growing volatility of global finance, raised questions about whether the era of American-led globalization was sustainable, or vulnerable to catastrophic collapse.

Nicknamed "Euroville," Spartanburg, South Carolina, is a home away from home for BMW, Michelin, Ciba-Geigy, and numerous other European corporations. Enriching our understanding of what globalization means to millions of small-town, blue-collar Americans, Guten Tag, Y'all looks at Spartanburg as a model of how determined communities can shape and influence globalization to their benefit—and liking. "South Carolinians in general and Spartans in particular do not believe in revolutions or quick fixes of any sort," writes Marko Maunula. Portraying Spartanburg to be a highly organized, hierarchical community, Maunula shows how it retained much of its preexisting culture and many of its institutions as it transformed itself from a mill town to a global business headquarters. As Maunula discusses such topics as global currency flows, cold war politics, federal trade policies, technological advances, and the decline of the American textile industry, he profiles industrialist Roger Milliken, civic booster Richard E. (Dick) Tukey, and others who successfully "sold" their vision for Spartanburg both abroad and on the home front. Maunula also analyzes the complex cultural give-and-take by which multinational corporations are transformed from alien, nationally identifiable foreign business units into localized conglomerates. Guten Tag, Y'all is a multifaceted, engaging case study of international economic survival and success at the local level.

Using evidence from public opinion polls Scheve (political science, Yale U.) and Slaughter (economics, Dartmouth College, New Hampshire) discuss the attitudes of American workers towards globalization, concluding that there is a strong division in attitude based on education and skill levels, with less-skilled workers seeing globalization as a threat. The authors delineate globalization and their analysis in purely economic terms as they discuss the public opinion evidence on US opposition to globalization, various economic models to interpret the differences in opinion of the surveys, the larger context of recent US labor-market pressures and how these affect worker preferences. Annotation copyrighted by Book News Inc., Portland, OR

Soy in South America constitutes one of the most spectacular booms of agro-industrial commodity production in the world. It is the pinnacle of modernist agro-industrial practices, serving as a key nexus in food–feed–fuel production that underpins the agribusiness–conservationist discourse of "land sparing" through intensification. Yet soy production is implicated in multiple problems beyond deforestation, ranging from pesticide drift and contamination to social exclusion and conflicts in frontier zones, to concentration of wealth and income among the largest landowners and corporations. This book explores in depth the complex dynamics of soy production from its diverse social settings to its transnational connections, examining the politics of commodity and knowledge production, the role of the state, and the reach of corporate power in everyday life across soy landscapes in South America. Ultimately, the collection encourages us to search and struggle for agroecological alternatives through which we may overcome the pitfalls of this massive transnational capitalist agro-industry. This book was originally published as a special issue of The Journal of Peasant Studies.