Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. The text focuses on the fundamentals of entrepreneurship, recognizing opportunities, determining the feasibility of a business idea, conducting market research, managing marketing strategies, and more. The 2016 copyright adds content on online advertising, social media marketing strategies, and crowdfunding. By the time students finish studying the book, they will have thought through every aspect of a comprehensive business plan. Features and activities found throughout the text help students to prepare for their futures and better understand the many factors affecting business success. Includes Print Student Edition

Glencoe Entrepreneurship: Building a Business © 2011 teaches students the business and academic skills they need to build and manage a successful 21st century business. There is extensive coverage of successful young entrepreneurs and web-based businesses as well as traditional "brick and mortar" businesses. The development of a business plan is emphasized.

This program can help your students become successful in creating and running a small business. Its focus is on selecting a business, preparing a business plan, and managing an ongoing operation. Seventy percent of high school students say they want to start their own businesses. This completely revised program provides them with the information and skills that lead to success. It also benefits student-employees by giving them an appreciation for the realities of business, and it helps all students understand there role as a consumer. - Publisher.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Offers instructions and worksheets for students to use to write a business plan. Can be used alone or with Glencoe Entrepreneurship: Building a Business.

The most comprehensive introductory high school business book on the market!