In more than nine decades of Girl Scouting, a vast popular and material culture has given rise to a wealth of Girl Scout history collections. More than an identification guide to uniforms, insignia, and other Girl Scout objects, this work also documents when changes occurred and why new items were introduced. Placing these objects in context, this essential guide provides a discerning look at the history and development of the Girl Scout Movement in the United States. Scholars and aficionados of Girl Scout history, costume history, women's studies, popular culture, and dress will welcome this indispensable and definitive resource. This new, expanded edition, with hundreds of illustrations, photographs, and tables, is indisputably the go-to source for information on all Girl Scout uniforms, insignia, awards, and handbooks, as well as dolls, postcards, posters, calendars, and more--from the founding of the Girl Scouts in 1912 through the present day. "An invaluable resource to Girl Scout councils managing a history collection. And, beyond that . . . an informative and intriguing glimpse . . . into the evolution of a Movement that . . . today is the world's preeminent organization dedicated solely to girls." --Cynthia B. Thompson, chair, National Board of Directors, and Kathy Cloninger, national chief executive officer, GSUSA "An indispensable reference for collectors; a fascinating resource for anyone interested in Girl Scouting, this comprehensive guide to Girl Scout memorabilia is firmly grounded in the history of the Girl Scouts of the United States. Mary Degenhardt and Judith Kirsch show us what Girl Scouts wore and read, and explain how changes in uniforms, insignia, and publications reflect the evolution of Girl Scout programs and the expansion of opportunities for American girls. Reading this book is like walking through a fine museum where material culture brings the past to life." --Anastatia Sims, author of Negotiating Boundaries of Southern Womanhood

Responsibility for safety, group leadership, camping activities, water activities, and more.

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.