"An astute intervention into both girlhood studies and feminist media studies." - Yvonne Tasker, University of East Anglia

In 1880 the concept of girlhood as a separate stage of existence was barely present. But in the decades that followed, due in part to changes in the legal definition of childhood, a new cultural category was inscribed in a flood of popular books and magazines. Indeed, by the turn of the century working-class and middle-class girls were beginning to control enough of their own time and pocket money that publishing for them was a lucrative business.

What do boy bands from the 1990s have in common with the Beatles? Why are some pop artists, such as Justin Timberlake, considered controversial? Readers will discover these answers and the stories behind beloved artists from the Beach Boys to Lady Gaga through fun and fact-filled text about the roots of pop music and how it has spread around the world. Readers will gain a deeper appreciation for their favorite artists and the pop stars who came before them as they explore a discography of important albums, full-color photographs, annotated quotes from artists and journalists, and fascinating sidebars.

How and why are U.S. transnational corporations investing in the lives, educations, and futures of poor, racialized girls and women in the Global South? Is it a solution to ending poverty? Or is it a pursuit of economic growth and corporate profit? Drawing on more than a decade of research in the United States and Brazil, this book focuses on how the philanthropic, social responsibility, and business practices of various corporations use a logic of development that positions girls and women as instruments of poverty alleviation and new frontiers for capitalist accumulation. Using the Girl Effect, the philanthropic brand of Nike, Inc., as a central case study, the book examines how these corporations seek to address the problems of gendered poverty and inequality, yet do so using an instrumental logic that shifts the burden of development onto girls and women without transforming the structural conditions that produce poverty. These practices, in turn, enable corporations to expand their legitimacy, authority, and reach while sidestepping contradictions in their business practices that often exacerbate conditions of vulnerability for girls and women. With a keen eye towards justice, author Kathryn Moeller concludes that these corporatized development practices de-politicize girls’ and women’s demands for fair labor practices and a just global economy.