As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

"Do you want to grow your following, sell more product, and experience the freedom that comes with being your own boss? 'Getting Noticed' isn't the 'secret to social media'--it's a no fluff, take charge guide to the way we present ourselves, our business, and connect with customers online."--Back cover.

How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

Each of us is born with a talent, a calling -- something that makes us unique. This book will guide you on a step-by-step tour of the factors that define your individualism. Learn how to refine your own personal style while leveraging your natural talents and learned abilities into a powerful personal brand.

Based on today's real-world job search trends, MODERNIZE YOUR RESUME shows you how to craft a winning resume to meet the complexities of today's highly competitive and technologically driven employment market. The 2nd edition has been updated with new resume samples, new designs, and new ATS and e-resume guidelines, along with new chapters for jobseekers with special circumstances - career change, military transition, and return to work. The entire job search process is evolving at a remarkably rapid pace, and your resume is at the foundation of it all. In this book, you'll learn to: Write tight, lean, clean, and laser-focused content that allows you to tell your whole career story in half the words to keep your reader engaged. Focus on information that is relevant to your target market and integrate keywords that are vital to being found online. Present important information quickly in a resume format that prominently displays your skills, experience, education, and other credentials as they support your current career objectives. Create a distinctive design to make your resume stand out and capture attention. Getting noticed is step #1, so make that happen and you're on your way. Adopt a new mindset and deeper understanding of how to use today's modern resume for both person-to-person job search as well as electronic, digital, and mobile search technologies. The 100+ resume samples demonstrate these strategies in action for real-life job seekers who've excelled in their search campaigns. The samples showcase the resume writing work of Enelow, Kursmark, and many of their colleagues who are also well respected for their expertise in resume strategy, writing, format, and design. Clear guidelines and easy-to-follow examples give you practical know-how for building your own powerful resume that will serve all of your job search needs. You'll learn what works, why it works, and how you can make it work for you. Authors and Master Resume Writers Wendy Enelow and Louise Kursmark have each spent more than 30 years writing resumes, training professional resume writers, speaking to job search audiences, and writing about evolving trends in job search. The latest in their library of more than 30 books is MODERNIZE YOUR RESUME, an up-to-the minute resource for every job seeker to guide you to career success. Follow the recommendations of this book and you'll find yourself a more competent and competitive job seeker!

Are you an icon of influence or merely a bystander observing life as it passes you by? Do you feel you are living up to your full potential? Does the life you now live truly showcase your gifts, talents and significance? In this volume, Master Image & Etiquette Speaker, Coach and Consultant, Brenda J. Johnson has compiled 25 years of business and personal coaching expertise to inspire, enlighten and encourage todays woman to embrace the power of her potential. Get Noticed is a power packed instructional guide complete with insider secrets used universally by image, etiquette and branding professionals to transform the mundane and mediocre into icons of influence. Brenda shares her personal triumphs and challenges and invites you to take a journey with me to face your inner fears of personal limitations while learning to embrace and release the giant within. You will learn essential keys to: identifying personality traits that impact, enhance or impede self-confidence and behavior business networking while embracing the power of non-verbal cues that impact first impressions dining with dignity while learning to master the art of gracious behavior when entertaining incorporating line, design and color to flatter your figure with comfort and style maximizing your shopping dollar by applying the 8 insider secrets to image perfection building an 18-piece 30-day working wardrobe customized for business, leisure & travel creating your personalized fashion statement allowing you to be confident and classy with impeccable style Why live in the shadows? Its time to Get Noticed and command the attention you deserve.

"Leverage Amazon's famous recommendation engine to take advantage of the various opportunities it provides for exposure. Position your books for discoverability on other sales venues. Minimize the time you spend promoting so you have more time to spend writing. Promote in a cost-effective way that actually works"--