"In addition to film, television, and more recently, the worldwide web, the creation of physical places has become an important part of the entertainment industry. As Robert L. Ward, creative director at Universal studios, explains in his introduction published here, the roots of entertainment development, the part of the industry most focused on such placemaking, go back to films - to the way that shots are "blocked" and stories unfold." "As this volume illustrates, entertainment development has become a fertile ground for collaborations between the creative talents within the entertainment industry and architects. Gensler, architects whose roots in entertainment include the expansion of many of its best known film and television studios, has become a prominent creative partner of the industry - one of the few forging new opportunities for architects by working across the entire process, from concept through delivery." "This volume introduces Gensler's expanded portfolio - not just studios and production facilities, but the new generation of megaplex movie theaters, urban entertainment centers, theme parks, entertainment-anchored mixed-use development, and entertainment-themed retail. Illustrated, it includes valuable commentary by Gensler architects who have become the leading specialists in these different project types."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

The Themed Space: Locating Culture, Nation and Self is the first edited collection focused on the subject of the themed space. Twelve authors address a range of themed spaces, including restaurants, casinos, theme parks and other spaces like airports and virtual reality ones. The text is organized into four sections-theming as authenticity, theming as nation, theming as person and theming as mind.

This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).

Contemporary architecture of theme-based design is examined in this book, leading to a new understanding of architecture's role in the increasingly diversified consumer environment. It explores the ‘Experience Economy’ to reveal how everyday environments strategically and opportunistically blur our leisure, work, and personal life experiences. Considering scientific design research, consumer psychology, and Hollywood story-telling techniques, the book looks at how the design of theme parks, casinos, and shopping malls has influenced our more unexpectedly themed spaces, from the city to the hospital. Widely taking architecture as a social practice, this text is of relevance to all cultural and sociological studies in the built and material environment.

-- A comprehensive overview of Gensler's work with the built environment. -- Examines in depth the category of repositioning. -- Written by a renowned team of professionals in the field.This volume focuses on Gensler's architecture practice. Three project types - corporate and campus buildings, renovation and reuse and urban infrastructures - are clearly illustrated and documented.From its original focus on the corporate workplace. Gensler has evolved into a global design and consulting network whose breadth of services is a reflection of the range and diversity of the world economy. Since its founding in 1965, Gensler has built up a significant practice in building architecture - a practice that embraces major airports, convention centers and renovation and adaptive reuse.Gensler's strategic focus has made it a model of 21st century architecture and design practice.

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge