This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces the EPIG Model (Engagement-Participation-Information-Generation) to study how different generational cohorts’ exposure to political information is related to their political engagement and participation. The authors build on a multi-method framework to determine direct and indirect media effects across generations. The unique dataset allows for comparison of effects between legacy and social media use and helps to disentangle the influence on citizens’ political involvement in nonelection as well as during political campaign times. Bringing the newly of-age Generation Z into the picture, the book presents an in-depth understanding of how a changing media environment presents different challenges and opportunities for political involvement of this, as well as older generations. Bringing the conversation around political engagement and the media up to date for the new generation, this book will be of key importance to scholars and students in the areas of media studies, communication studies, technology, political science and political communication.

"This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces a new model The EPIG Model (Engagement-Participation-Information*Generation) to study how different generational cohorts' exposure to political information is related to their political engagement and participation. The authors build on a multi-method framework to determine direct and indirect media effects across generations. The unique dataset allows for comparison of effects between legacy and social media use and helps to disentangle the influence on citizens' political involvement in nonelection as well as during political campaign times. Bringing the newly of-age Generation Z into the picture, the book presents an in-depth understanding of how a changing media environment presents different challenges and opportunities for political involvement of this, as well as older generations. Bringing the conversation around political engagement and the media up to date for the new generation, this book will be of key importance to scholars and students in the areas of media studies, communication studies, technology, political science and political communication"--

From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups. Drawing on interdisciplinary social science insights into social media and civic and political engagement, the book contextualizes the civic and political rise of the Millennials and Gen Z with comparative insights from Gen X and the Baby Boomers. With a focus on emergent patterns of American citizenship, the authors examine issues such as a decline in social trust, new and sustained patterns of civic and political engagement and the continuing importance of political consumerism. Looking beyond the impact of media on youth and issues of civic and political generational change, this book explores how the media accessible to each American generation contributes to that generation’s collective experience, thus solidifying their civic and political attitudes. The book will be of interest to students and scholars concerned with civic and political engagement, political consumerism and media use, in the areas of media studies, advertising, communication, journalism, political science and sociology.

This book explores the relationship of the media and politics to America’s largest generational group, the millennial generation. As the group has become voting eligible since the 2008 election, the traditional news media has been largely critical of youth behaviors, civic engagement, and political participation. Novak addresses how this primarily negative coverage has significantly influenced the generation’s views of politics and news media, and has contributed to their adoption of digital technologies in the search of more equitable and trustworthy political information. Media, Millennials, and Politics explores how this relationship has unfolded across the 2008, 2010, 2012, and 2014 American elections and provides insight into what political participation in the millennial generation may look like in the future.

The role of generations is an important, yet often overlooked, variable in the study of American politics. A topic of research in sociology, business, and marketing, the focus on generations frequently occurs in American pop culture and journalism. The general public often assumes that different generations have different political leanings and beliefs—that the Silent Generation is all Republican, white, and conservative, or that Millennials are liberal and diverse—but are these assumptions true? Generational Politics in the United States is the first comprehensive book that examines the concept of generations from a political science perspective. It defines what a generation is and how to sort out the differences between life cycle, cohort, and aging effect. The book then brings together chapters from an array of political science scholars that examine the role of generations in American politics and how it relates to other variables such as age, race, gender, and socioeconomic status. It discusses how politics in the United States are impacted by changes in generations, including how the passing of the Baby Boom generation and rise of the Millennials and Gen Z will change American politics. By examining the differences in political attitudes, engagement, and impact of recent generations, Generational Politics in the United States suggests how generational change will impact American politics in the future.

The future engagement of young citizens from a wide range of socio-economic, ethnic and cultural backgrounds in democratic politics remains a crucial concern for academics, policy-makers, civics teachers and youth workers around the world. At a time when the negative relationship between socio-economic inequality and levels of political participation is compounded by high youth unemployment or precarious employment in many countries, it is not surprising that new social media communications may be seen as a means to re-engage young citizens. This edited collection explores the influence of social media, such as YouTube, Facebook, and Twitter, upon the participatory culture of young citizens. This collection, comprising contributions from a number of leading international scholars in this field, examines such themes as the possible effects of social media use upon patterns of political socialization; the potential of social media to ameliorate young people’s political inequality; the role of social media communications for enhancing the civic education curriculum; and evidence for social media manifesting new forms of political engagement and participation by young citizens. These issues are considered from a number of theoretical and methodological approaches but all attempt to move beyond simplistic notions of young people as an undifferentiated category of ‘the internet generation’.

In searching for answers as to why young people differ vastly from their parents and grandparents when it comes to turning out the vote, A New Engagement challenges the conventional wisdom that today's youth is plagued by a severe case of political apathy. In order to understand the current nature of citizen engagement, it is critical to separate political from civic engagement. Using the results from an original set of surveys and the authors' own primary research, they conclude that while older citizens participate by voting, young people engage by volunteering and being active in their communities.